Remove Brand Remove Consumer Remove Instagram Remove Storytelling

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more. Instagram offers users control over ad data.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. The majority of “Good Morning America’s” digital viewers and readers are female and use mobile devices to consumer news and information. Instagram, Twitter and Facebook, along with emails, are the best way to reach them.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. Instagram rolls out post suggestions. The product is just one of the new forms of the cereal brand’s offerings and partnerships.

Why brand managers should choose Instagram over Snapchat

PR Daily

With the rise of social media, every person with a Wi-Fi connection can become a storyteller. Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers. Snapchat vs. Instagram. Brand managers and celebrities caught on to the fad, giving fans a more personal, behind-the-scenes peeks into their worlds without having to send photos and videos directly.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. Instagram offers new features to mark 10th anniversary. The social media app celebrated a decade of its users “pushing culture forward” with a thank-you note from Adam Mosseri, head of Instagram, as well as offering users different logos to use for the app, including Instagram’s classic Polaroid-inspired logo.

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. In another report , up to 63% of respondents say they would effectively boycott a brand for targeting them too insistently. Here’s how to reach this ascendant demographic on Instagram: 1. Offer value. They choose to buy from brands not only because they deliver products that can improve their lives, but also because they align with their value system.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. Instagram unveils ‘Reels’ to compete with TikTok .

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Instagram hopes users will opt in to receive a specialized service, but the test case might be instructive for communicators. Related reading: Nike’s stock price and brand image falter after NCAA star’s shoe blowout.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more. The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts. Image courtesy of Instagram.

Strengthen your video storytelling by following these trends

PR Daily

Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even. Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. known to boost sales and increase trust in brands. Today's consumer values both. A key aspect of effective storytelling is involving your audience.

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers. For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. That’s according to 5WPR’s 2020 Consumer Culture Report.

Report 130

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers. — Instagram (@instagram) November 14, 2019. According to new data from Sprout Social , brand managers should prepare for a bombardment of social media messages this holiday season.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Image courtesy of Norwegian Consumer Council. Image courtesy of Norwegian Consumer Council.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. The California Consumer Privacy Act (CCPA) takes effect Jan.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Why you should care: Chipotle’s effort can teach you a few best practices for loyalty programs: Make it easy, entice users with something they want, and tie it to your brand portfolio. The topping is a customer favorite and an integral part of Chipotle’s menu, which means its marketing team can have fun instead of extolling the virtues of a new item with messages that hungry consumers will only tune out. Instagram introduces features to better tailor users’ feeds.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

The social media platform has thrown its hat in the ring for disappearing content, following Snapchat, Instagram and Facebook. Though the search tool is fairly limited at launch, it will grow with additional topics that Instagram deems relevant.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. Though legal, the move can chafe content creators working on becoming influencers and attracting large brand deals.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

The features showcase the power of personalization, especially if you can pair tailored content with ease of use, to further save consumers time. Why you should care: By targeting the biggest critics of its original Hummer—environmentalists—General Motors stands to gain a new consumer group as well as decrease naysayers. Instagram pumps up ’Boomerang’ tools. — Instagram (@instagram) January 10, 2020.

Video 72

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Branding, as a concept and activity, is fairly recent. Now brands can be the ones pushing for change.

Brand 97

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Instagram’s Most Liked Egg We’re all a bit sceptical of people asking for Likes, but when an egg called out for those coveted little hearts earlier this year, we couldn’t resist. brands can hijack existing campaigns.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

Brand 125

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. TechCrunch reported : First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. This means marketers and communicators will have new ways to engage consumers on their channels. Instagram to restrict some products.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Art and Science: The Three Pillars of Storytelling Mapped to Data


People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive. Then, I borrowed data attributes I know are commonly used for targeting in marketing, and mapped data to storytelling buckets.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

We exist to endear brands to all people. Our brand has been tarnished. The first paragraph of the apology also announces that its “brand has been tarnished,” saving the second paragraph for the remorse of the “pains and concerns” caused by the remarks. Even though video is the top content format, most brand managers are crafting them for Facebook, followed by their organization’s website. Instagram comes in third: Image courtesy of Hubspot.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Good morning, PR pros: Facebook says it won’t change course on political ads on its plaform despite many concerns that misinformation could be spread to unwitting consumers. On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram.

Macy’s is taking a page from Instagram to invert its shopping experience

PR Daily

Can cosmetic changes attract online consumers—and perhaps save legacy retailers? The company acquired the chain called Story a year ago and now is implementing the Instagram-inspired design in 36 of its stores. The mega-retailer also hopes to highlight exclusive merchandise, including a Crayola-branded Levi’s jacket for kids. Macy’s is partnering with major brands and dozens of local small-business owners for the promotion.

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. Anheuser-Busch quickly severed ties, telling CNN that King’s statements didn’t “align with our values as a brand”: To reaffirm, we stand by our commitment to match the donations raised through the end of the month for the University of Iowa Hospitals and Clinics.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Many more people are joining up and using Snapchat every single day, which means that brands are starting to pay attention and find ways to include themselves on the platform. Nick says that brands are using Snapchat in one of two ways. Making a Successful Brand Presence.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.


Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? That person isn’t heading to your website, but to the Instagram-generated link and your profile.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. It also strongly reinforces the brand without resorting to a blatant sales pitch.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products. The brands are hoping to avoid scrutiny, with spokespeople downplaying the decision to remove talc from their product lines. The tech company has been vocal on social media about racial injustice, including Instagram posts from CEO Jeff Bezos.

Why You Should Master The Art of Storytelling

Masters in Communications

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Some neurological studies show that storytelling puts the storyteller's mind in sync with the listener's because both minds are working through the complex nature of the narrative.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Musa Tariq, global head of marketing for Airbnb Experiences, recently tweeted a suggestion to Facebook executives about changing an Instagram Stories sticker’s text to, “How can I help?”. I have a small request @instagram – how can we change the default text here, from “Ask me a question” to “How can I help?”. Disney creates branded face masks. Other companies such as Fanatics are selling branded face masks, featuring images such as sports teams logos.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more. More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global.