PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JANUARY 11, 2018

So, we know people are spending FAR more time on digital media (and video) than they are on print. And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Meanwhile, what are public relations folks spending much of their time producing? Blog posts.

Consumer 104

Consumer Print Reddit Video 104

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

DECEMBER 23, 2022

Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content. The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 78

Instagram Infographics Trends Software 78

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Build a strong media network. Attract attention. Stir up interest.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations. What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Public relations professionals should be implementing the same owned media tactics within their own industries. PR doesn’t solely rely on earned media. “If

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. Let’s see how public relations can attract organic traffic to your website. You should also consider what types of content your audience consumes. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Public Relations Statistics from 2020. The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Solo PR Pro

AUGUST 14, 2018

Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Social Listening.

Reputation 79

Reputation Infographics Crisis Management Local 79

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. The audience is divided among the many media choices. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 14) Earned media as fuel for more effective paid media.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Want to see how to do this for your blog? Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media.

Trends 120

Trends Mobile Media Print 120

PR Fuel

SEPTEMBER 23, 2021

If your release doesn’t appeal to a publication’s audience, the journalist that reads it won’t publish the release. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications.

Brand 105

Brand Branding How To SEO 105

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Be thoughtful in constructing questions.

Survey 120

Survey How To Construction Data 120

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news.

Film 180

Film Small Business Pitching Comparison 180

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. brought forth vast social media and multimedia tools, including video sharing capabilities. These trends included: the importance of influencers. the importance of online reputation management. thought leadership.

Technology 115

Technology Big Data Video Data 115