Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending.

Publicity 157

Publicity Social Media Report Fashion 157

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling.

Analysis 95

Analysis Infographics Internal International 95

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. Don’t forget to include a measurable CTA (call-to-action) at the end. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. Staying on top of the latest trends is one part of the equation. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success. If consumers and journalists trust the company, they’ll want to follow and work with it in the future. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Stations can see what is already popular and trending on social media, then pop it on the news that same day. What would happen if success of a story for a local news station were measured on local impact? What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Cision

AUGUST 6, 2015

As technology offerings continue to advance, consumers expectations will also evolve. Monitoring consumer perceptions across media channels helps identify what current expectations are, as well as keep a pulse on how these expectations shift over time. Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We

Strategy 60

Strategy Communications Case Study Data 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. It’s imperative that businesses continuously adapt to evolving marketing trends. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. It’s imperative that businesses continuously adapt to evolving marketing trends. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. With newsjacking, you have to evaluate each news story or trending topic to determine if there’s a good fit for your brand to get included in the conversation.

Marketing 52

Marketing Community Trends Case Study 52

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. At SHIFT we’re big proponents of data-driven PR. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.

Publicity 70

Publicity Small Business Advertising Advertising 70

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Collect Data. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Source: PR Academy annual qualification trends survey. Twitter paid amplification?

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar. Leta holds a B.A. in Marketing and a B.S.

Tools 125

Tools Analytics Software B2C 125

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28