Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Demonstrate knowledge and share current trends in your industry in a cohesive way.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PRSay

JUNE 11, 2021

In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 19, 2016

Social Media Trends. Trends are temporary, tribes are forever. Social Media Measurement. What are you measuring? We talked about it in our recent social trolls infographic , and we were stoked to hear Guy Kawasaki confirm best practices for dealing with social media detractors. Remember what Gary V.

Social Media 0

Social Media Marketing Media Customer Service 0

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. Digital PR is a broad landscape, especially when it comes to campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

OCTOBER 16, 2017

Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. Measure and Improve. All good plans start with clear goals in mind. Make the goal actionable. For example: Increase leads by 20%.

Analysis 95

Analysis Infographics Internal International 95

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. Don’t forget to include a measurable CTA (call-to-action) at the end. How can you leverage content further? Focus on writing quality – even in the pitch. Offer an exclusive. But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. Staying on top of the latest trends is one part of the equation. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170