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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle.

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Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. Seventy-seven percent of internet users read blogs. spend triple the amount of time on blogs as on email. Companies that blog receive 97 percent more links to their website.

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Infographic: 21 writing tips to add juice to your content

PR Daily

Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. The post Infographic: How to create content that will last appeared first on PR Daily.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. On the other hand, an experienced agency will produce a more informative and polished infographic.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Infographic: How to craft captivating online content

PR Daily

As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online.

How to use consumer insight to hone content marketing efforts

PR Daily

If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more. If the long pontifications that your executives insisted you post to your organization’s blog are met with high bounce rates, perhaps you can steer leaders in a new direction. For example, 47 percent of consumers expect web pages to load in two seconds or less. the Salesforce infographic below

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Some 70% of marketers post Instagram stories more than once a week. To learn how to make your Instagram offering stand out, read the full infographic.

4 blogging ideas for brand managers

PR Daily

Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites. Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1.

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. She's also the co-creator of street style blog, Streetscoutme. There are only a few days left to do a big push for marketing promotions, so it’s time to kick it up a notch. Check out this infographic by The Shelf for even more V-day insights. The following is a guest post by Sabrina Fenster.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. But without a distribution channel, your company blog is like a car without an engine.

A communicator’s guide to perfect blog posts

PR Daily

billion blogs on the internet, these content portals rule the (online) world. For PR and marketing pros looking to shape their strategies for 2018, an infographic from Red Website Design highlighting blogging trends and developments can help you hone your efforts. If you run a corporate or personal blog, chances are you’re on WordPress. Internet users in the United States also spend three times the amount of time reading blogs than they do emails.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. The days of impressing consumers with targeted marketing based solely on demographics are in the past," Trendera’s president, Liz Gray, tells Adweek. Marketers say interaction is most important.

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Infographic: How your LinkedIn profile can give you an edge

PR Daily

Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

How to grab 1,000 shares on your next blog post

PR Daily

For content marketers, it’s not enough to simply create an engaging piece of content. The second part of our jobs is to make sure it’s distributed and consumed comparable to the time you put in creating it. Razor Social and Canva have collaborated on an infographic that provides more detail to each of these steps—all in an effort to help you achieve 1,000 shares for your blog post: (Image via Good content deserves to be seen. It’s that simple.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019. Marketing Automation.

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Infographic: 10 ways to immediately enhance your visual design

PR Daily

Content marketing is about creating value for your audience and sharing it in a useful way. Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. This infographic from Easil offers 10 ideas to help you boost your visual marketing efforts. For example, 10 inspirational quotes to make you a better marketer is one of my most popular blog posts. Marketing

3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Blog early for links, on the weekend for comments. Good marketers like to tap the latest methods for reaching customers. Open spaces marketing means zigging when others zag.

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Content marketing. Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. This infographic. offers 10 ideas to help you boost your visual marketing efforts. For example, 10 inspirational quotes to make you a better marketer. is one of my most popular blog posts. RELATED: Create videos, infographics and images that "wow," even on a shoestring budget.]. Knowledge Enthusiast blog

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. Lesson: Content marketing success depends on consistency, which can be challenging.

5 tips to kick your creativity (and blog) into gear

PR Daily

With a new year can come a new you—and the same goes for your organization’s blog. However, those New Year’s resolutions to write and publish more blog posts (especially those that entice readers to share online) can be hard to keep. Henneke Duistermaat, owner of Enchanted Marketing, wrote: Whether it’s writing a book, exercising more, or quitting smoking, most people don’t keep up their new year’s resolutions. Luckily, Duistermaat also created an infographic.

20 tools to help you craft irresistible infographics

PR Daily

Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases , replacing lengthy blog posts. popular forms of content marketing. You should look into infographics because: We receive five times more information. will click on a link that leads to an infographic. Infographics provide valuable inbound links. Photo Infographic Gen Lite.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors. Blogging SEO

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. Are we marketing or teaching with this content? Today's consumers face a deluge of advertising every time they go online, and they're discerning about brand intent.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. But without a distribution channel, your company blog is like a car without an engine.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. So what does content marketing mean?

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Videos are a form of emotional marketing, and a very effective one I might add. 3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Who can even remember a world without online videos?

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5 moments when it’s time to double down on content marketing

PR Daily

There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry.

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing