Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Often times, startup execs think anyone covering their space should be writing about them. We work with businesses right out of beta all the way to the NYSE.

Consumer 131

Consumer Product Launch Agency Sports 131

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. According to Schaefer, people consume 10 hours of content per day — online and offline. That means original research, stellar writing and new platforms and models of content.

Writing 120

Writing Content Marketing Education Energy 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

Business Wire

MAY 10, 2017

Explain the industry effected by the announcement and what the targeted audience can expect from this news. Digital technology has transformed the way people consume news making multimedia an expected asset. This is what a press release should look like and standard lengths range from 500-1000 words.

Writing 166

Writing How To Video Facebook 166

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Arthur is the executive editor at Women’s Wear Daily where he publishes breaking news, industry insights and data reports around major retailers. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9.

Survey 95

Survey Industry Leadership Study 95

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Everyday Consumers Have a Lot of Impact. The Value of Celebrity Influence.

Consumer 65

Consumer Corporate Employee Social Media 65

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Here’s what I’ve learned as a musician and PR professional. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. You’ll have industry analysts wondering what’s been announced. But the same trends can be applied to so many other industries. But that does not impress me.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We regularly organize panel discussion events for clients that bring together a company expert or CEO with other (non-competitive) industry experts and a journalist as moderator. The panelists can include other industry executives, analysts, academics, or journalists. Influencer content isn’t just for consumer brands.

Case Study 390

Case Study B2B Study Interviews 390

Agility PR Solutions

JANUARY 11, 2021

Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. The post Marketing copy essentials—3 guiding principles in review appeared first on Agility PR Solutions.

Marketing 105

Marketing Digital PR Writing Consumer 105

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 129

Publicity Small Business Trends Leadership 129

PR 20/20

NOVEMBER 7, 2016

More specifically, can we use machines to write blog posts? So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large. Like most organizations, we were struggling to create content at scale, while maintaining quality.

Industry 74

Industry Marketing Technology Software 74

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Press releases are worth the time and effort no matter what industry you’re operating in. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Still not sure?

Writing 103

Writing Consumer Small Business Reputation 103

Landis PR

NOVEMBER 26, 2022

In today’s information-rich society, there is no need to explain communications’ essential role in any industry. In the tech industry, communications and PR have greater importance than other industries because your tech products or services may contain complex concepts that are not so easily understood by the general public.

Company 98

Company Communications Case Study Engineering 98

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Industry-specific publications. Consumers can learn more about your business. In fact, consumers might think of you before your competitors.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft. Number one is writing. Does it help us with writing?

Creativity 77

Creativity Writing Agency Internal 77

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

How To 241

How To Advertising Advertising Data 241

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. And I’m not alone. Get ready to pick up the pace.

Agency 60

Agency Industry Healthcare Banking 60

5W PR

SEPTEMBER 14, 2020

Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign. Additionally, the potential consumer tends to read an average of about ten reviews before deciding to trust the business. Paid Search and Social Ads.

Local 88

Local Marketing SEO Mobile 88

5W PR

JANUARY 3, 2022

However, the truth is that excessive use of buzzwords or industry jargon tends to be counterproductive to a brand’s message. This is actually especially important in the B2B industry, where technical language and complex concepts can obscure a message and thus turn away potential consumers. Free Writing.

Brand 60

Brand Branding Consumer Writing 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. Let’s face it, an agency search is arduous and time-consuming for both sides.

SEO 200

SEO Pitching Agency Exercises 200

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have.

Reddit 159

Reddit Media Analytics Trends 159

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. For a fee, the publication will write stories for companies to distribute on the platforms of their choice.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. Use proper grammar and style.

Company 63

Company SEO Writing Engineering 63

Onclusive

FEBRUARY 14, 2023

If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Journalists are looking for more substance nowadays and have inboxes full of press releases that lack it.

Reputation 195

Reputation Automotive Brand Branding 195

Bianchi Biz Blog

FEBRUARY 12, 2024

Before that, I covered the auto industry for Business Insider. I cover the future of the auto industry, which in my biased opinion is one of the most important tech stories of our time. It’s one thing to write about how cars are changing from behind a desk. I’m a Senior Reporter at InsideEVs.

Meeting 86

Meeting Report Transportation Automotive 86

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52