Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

JULY 7, 2023

The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust.

Agency 62

Agency Case Study How To Crisis 62

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Determining how to position a product or service in the market to differentiate it from competitors. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Here is a guide on how to utilize it effectively. This can give you valuable insights into their strategies, product launches, and media coverage. What Is Google Alerts?

Google 82

Google Publicity Customer Service Web 82

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 28, 2020

billion Google searches each and every day – but only 5% of all branded content receives consumer engagement, meaning for marketers and PR professionals, upping your PR campaigns has never been more important. It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though? Find a newsworthy story angle. Maximize your multichannel strategy with monitoring.

Strategy 96

Strategy How To Software Media 96

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Burrelles Fresh Ideas

FEBRUARY 6, 2024

These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale. Augmented Reality Try-Ons: Influencers may showcase fashion items through AR try-on experiences, allowing followers to try products virtually. We can help!

Fashion 86

Fashion Sports Technology Apparel 86

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. How do you ask for a testimonial? What makes a good client testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product. For example, when will the product get launched?

Writing 59

Writing Product Launch Examples Consumer 59

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? How to deflect attention from a rival expected to announce any day? Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. A company rebrand.

Writing 52

Writing Small Business Product Launch Engineering 52

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Not sure how to start this? Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold.

Company 40

Company Case Study How To Product Launch 40

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. His tweet about a new Tesla product launch resulted in a $900 million increase in value. That means brands will have to figure out how to harness artificial intelligence and predictive analytics to improve their customer service communication performance times. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Every marketer or PR professional will need to understand how to effectively utilise VR to remain relevant in the next decade. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. You’re not only competing with the biggest names in your own industry but also with huge-name consumer electronic product announcements, which often create the loudest buzz. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

PR Fuel

JANUARY 24, 2021

Writing your own press release can end up to be time-consuming. You will want to publish your press release at the time of the product launch. Not sure how to start hiring? Delegating the task to a professional writer helps free up your time. This allows you to focus more on other integral parts of your business.

SEO 76

SEO Writing Engineering Product Launch 76

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76