Agility PR Solutions

SEPTEMBER 20, 2023

It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats.

How To 190

How To System Consumer Trends 190

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

SEPTEMBER 29, 2022

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer.

Reputation 164

Reputation Consumer How To Brand 164

Agility PR Solutions

FEBRUARY 26, 2024

It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful relationships. In the realm of contemporary business practices, the significance of customer communication cannot be overstated.

Communications 100

Communications How To Consumer Brand 100

Agility PR Solutions

FEBRUARY 20, 2020

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut. New research from PR and comms […].

Reputation 133

Reputation Consumer Brand Branding 133

Business Wire

SEPTEMBER 29, 2020

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Writing 384

Writing Blogging How To Consumer 384

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

APRIL 7, 2021

Americans are seeking out and are willing to pay a premium for environmentally friendly products, but most (74 percent) don’t know how to identify them—suggesting that marketers aren’t positioning these products optimally.

Consumer 78

Consumer How To Study Marketing 78

Agility PR Solutions

JANUARY 9, 2019

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.

Consumer 107

Consumer How To Company Marketing 107

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. The post How To Build B2B PR Around Invented Holidays appeared first on Crenshaw Communications.

B2B 156

B2B How To Conference B2C 156

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Early planning Begin the preparation process well in advance.

How To 78

How To Analysis Resources Trends 78

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Agility PR Solutions

NOVEMBER 16, 2023

Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated.

Consumer 100

Consumer Retail Brand Branding 100

5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Health and wellness Consumers want healthier drinks. Consumers are increasingly choosing brands committed to environmental responsibility. It’s a consumer expectation.

Industry 78

Industry How To Consumer Energy 78

Agility PR Solutions

AUGUST 9, 2021

It helps you know how to communicate with customers. The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. There are many questions you must answer. You must know what they need, their pain points, motivations, likes, and dislikes.

Consumer 157

Consumer Marketing Strategy Communications 157

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. It discusses how to overcome some of the challenges the young company faces, here’s an excerpt: Startups… need to play offense. The post How to Overcome Startup PR Challenges appeared first on Flack's Revenge.

How To 207

How To Enterprise Government Technology 207

Agility PR Solutions

APRIL 11, 2023

population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.

Content Marketing 154

Content Marketing How To Marketing Consumer 154

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

Crisis 225

Crisis How To Small Business Healthcare 225

HMA Public Relations

JANUARY 27, 2023

As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!

Consumer 65

Consumer How To 65

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. How do you maintain relationships with journalists when you have no news to share? PS: you can recommend yourself too. Want more blogs like this?

Pitching 64

Pitching Consumer How To Meeting 64

Agility PR Solutions

NOVEMBER 28, 2022

As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […]. The post 5 common mistakes that new PR agencies make—and how to avoid them appeared first on Agility PR Solutions.

Agency 157

Agency How To Consumer Tools 157

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Tailoring storytelling helps create an emotional connection with consumers. PR strategies must be culturally sensitive and adapted to each target market. This demonstrates a commitment to local communities.

Strategy 78

Strategy Brand Branding How To 78

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.

Consumer 88

Consumer Exercises Crisis Trends 88

Prowly

JANUARY 28, 2021

And if you’re already familiar with the concept of outreach, then you know how time-consuming it can be. The post How to Use Prowly to Step Up Your Link Building Game appeared first on Prowly Magazine.

How To 197

How To SEO Consumer 197

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance.

Consumer 86

Consumer Brand Branding Marketing 86

Remote PR Jobs

FEBRUARY 16, 2023

AI can help identify trends in consumer behavior, which can be beneficial for professionals to craft more effective campaigns that target specific audiences based on their interests and needs. Trends in Analytics Beyond analyzing data, AI technology has the capacity to identify trends and best practices in your sector.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

OCTOBER 25, 2021

Nowadays consumers want more than just low prices, and they want businesses […]. The post How to incorporate corporate social responsibility into your PR appeared first on Agility PR Solutions.

Corporate 156

Corporate How To Ethics Consumer 156

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Still trying to figure out where to start?

Pitching 94

Pitching Consumer Trends Viral 94

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Build strong reporter relationships. We’re talking to the same 20 to 30 people every day.

How To 241

How To Advertising Advertising Data 241

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling Measurement B2C 282

Axia PR

DECEMBER 12, 2023

Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand.

Social Media 62

Social Media How To Company Media 62