ImPRessions - Crenshaw Communications

JUNE 20, 2023

“While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? The key will be using AI technology, such as generative AI, to know when to serve creative, and how to scale and optimize for the best results.”

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. If they really knew how to enforce the rules, they’d be doing it.) Are they really worth the data privacy trade-off? What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Others are looking at what’s been lost, on a human level, by the replacement of face-to-face with online relationships, and how we might get it back. Today’s PR students are the products of an ever more fragmented world.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

Conference 156

Conference Privacy Advertising Advertising 156

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. You’re not alone. Probably not.

Privacy 59

Privacy Data Consumer Conference 59

PRSay

SEPTEMBER 11, 2023

At Microsoft we have hundreds of people thinking about how to develop, deploy and manage AI responsibly, and how to advocate for global regulation to ensure the technology is used for good. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).

Enterprise 184

Enterprise Tools Technology Privacy 184

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies.

B2B 256

B2B Pitching Conference Privacy 256

Presspage

JULY 25, 2023

These are a few of the benefits of using the Presspage CRM for your media and investor relations: Efficiency And Ease Of Use Entering and updating contact information can be time-consuming and prone to errors, causing frustrations and hindering productivity. This feature enhances the accuracy of your databases and boosts productivity.

Media 78

Media System Analytics Privacy 78

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

Flack's Revenge

FEBRUARY 3, 2021

If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand. How to explain at a high level depends on what you have. Identiq: Anti-fraud privacy protection for e-commerce. All kinds of content can help.

Technology 177

Technology Comparison Case Study Privacy 177

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day? It takes that kind of PR know-how to secure coverage that aligns a new product with competitors in a way that elevates an entire category. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

JANUARY 27, 2017

for people concerned about privacy issues, presumably enabling Linkedin’s p rivate and semi-private modes would keep LinkedIn from outing you as a reader). And if you use LinkedIn in any capacity, learning how to use their search operators or navigate the new space will likely be helpful.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. This is what I mean by 2020 being The Year Data Changed The World. Wouldn't you like to be in her kitchen?

Data 106

Data Analytics Privacy Ethics 106

Konnect Agency

MARCH 16, 2021

However, many found opportunities during an immensely difficult year and figured out how to adapt and grow with the circumstances. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands.

Consumer 59

Consumer Retail Community Mobile 59

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. 3) Data privacy seems to be a marquee issue for the association. In addition, they could sell your data without your consent or knowledge.

Marketing 79

Marketing Data Wireless Industry 79

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Given that Facebook was a pioneer in the tech industry, the world was shocked about how long the company stayed silent. Wells Fargo. About a year-and-a-half ago investigators found 1.4 Until next time!

Company 87

Company Banking Crisis Facebook 87

PR 20/20

JULY 30, 2019

Start getting curious about artificial intelligence and how to apply it to your business. During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. His advice? The skills that make me really bad at coding, make me really good at empathy”.

Case Study 50

Case Study Privacy Data Technology 50

Ethical Voices

APRIL 17, 2023

We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. What about in terms of privacy? We have the ability to gather so much information on consumers. We’re just at the beginning of the AI thing and the issues there. Where did you get that?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. TechCrunch: Brian Heater ( @bheater ) joins @TechCrunch as the new hardware editor and privacy reporter.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Some marketers even choose to ignore it because they perceive the topic to be too abstract. Career paths will evolve. The goal: build audience and relationships.

Case Study 42

Case Study Storytelling Study Engineering 42

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? There could be some interesting ideas on how to use Messenger Business beyond customer service.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

MAY 24, 2019

The fifty-one different comments on our blog post ‘ reconsenting Mailchimp lists ahead of GDPR ’ showed not only confusion around how to handle mailing lists, but also how last-minute Mailchimp’s own guidance was. Overall, our analysis of GDPR’s intent was ‘handle data responsibly’ and that’s a firm, fair and necessary mission.

Data 48

Data Analysis Blogging Course 48

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. ” Scott Kaminski | Häfele America Co. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Minds is one such network. .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Minds is one such network. .

Reddit 20

Reddit Wikipedia Web Privacy 20

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I Luciana Lima , Head of PR, Reserve Parks. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189