Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Others are looking at what’s been lost, on a human level, by the replacement of face-to-face with online relationships, and how we might get it back. Today’s PR students are the products of an ever more fragmented world.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. You’re not alone.

Privacy 59

Privacy Data Consumer Conference 59

Flack's Revenge

FEBRUARY 3, 2021

You need to ask, because the founders may take their core tech for granted and want to jump right to telling the world how great their product or solution is. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. How to deflect attention from a rival expected to announce any day? It takes that kind of PR know-how to secure coverage that aligns a new product with competitors in a way that elevates an entire category. Emerging targeting technologies. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JULY 30, 2019

Start getting curious about artificial intelligence and how to apply it to your business. During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. Voice is the gateway for all technologies, the remote control for our lives.”. His advice?

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

Konnect Agency

MARCH 16, 2021

However, many found opportunities during an immensely difficult year and figured out how to adapt and grow with the circumstances. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands.

Consumer 59

Consumer Retail Community Mobile 59

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Given that Facebook was a pioneer in the tech industry, the world was shocked about how long the company stayed silent. Wells Fargo. About a year-and-a-half ago investigators found 1.4 Until next time!

Company 87

Company Banking Crisis Facebook 87

Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. TechCrunch: Brian Heater ( @bheater ) joins @TechCrunch as the new hardware editor and privacy reporter.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Each participant in the Taringa!

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Each participant in the Taringa!

Reddit 20

Reddit Wikipedia Web Privacy 20

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. ” Scott Kaminski | Häfele America Co. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. But, at the most basic level, it’s just smarter marketing technology. Think strategically.

Marketing 47

Marketing Technology Training Privacy 47

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. But the very easiest way to get an understanding of what this kind of technology is capable of is to go and experiment.

Agency 80

Agency Publicity Ethics Analysis 80

Stern + Associates

MAY 20, 2022

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. In recent hearings on Big Tech, Congress wrestled with how and when to regulate private tech companies’ automated products like Alexa in our homes.

Company 62

Company Privacy Policies Government 62

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Combat misinformation, protect privacy, and engage in respectful discourse. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 93

Social Media Marketing Media Creativity 93