ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. How can they overcome them? Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.

Insurance 120

Insurance Insurance Writing Sports 120

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Learn from the masters.

Storytelling 149

Storytelling Data Insurance Insurance 149

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Working with health insurance agents probably isn’t the sexiest job you’ve ever had (I can say this kind of thing to you, right, because we’re friends!

Insurance 60

Insurance Insurance Sports Groups 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.” And although U.S. by any means.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Cision

SEPTEMBER 17, 2015

Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. These days at the Tribune, scoops related to things that consumers would care about – names of companies or interesting people,” Yerak said.

Pitching 120

Pitching Report Insurance Insurance 120

Sword and the Script

JANUARY 14, 2020

Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. They could also limit the data you get, when you get it, and how much you have to pay for it.

Marketing 79

Marketing Data Wireless Industry 79

Reputation Us

NOVEMBER 28, 2022

If nothing else, Musk knows how to attract attention and garner captivating headlines.”. If nothing else, Musk knows how to attract attention and garner captivating headlines.”. Perhaps the lesson here is to worry about innovation instead — the innovations people care about — and let consumers follow. Casey Boggs, ReputationUs.

Twitter 78

Twitter Banking Financial Employee 78

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Maxim Behar

JULY 26, 2021

Also - the German market, thanks to the support by the German-Bulgarian Chamber of Industry and Commerce (GBITC) and of course the Ministry of Tourism and the Ministry of Health to add Bulgaria in the list of the German National Association of Health Insurance Funds (GKV-Spitzenverband) in 2019. Sinemorets is also another such example.

Tourism 52

Tourism Hotels Brand Branding 52

Communications Conversations

MAY 24, 2018

For now, I thought it would be fun to give Emily the stage today and learn a little more about her, including why she loves the ag industry so much, the value of a PR degree, and how to best balance work and family lives. There is this huge chasm between the people who grow food and the general consumer. Congratulations! Is he right?

Agriculture 60

Agriculture Travel Agency Industry 60

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. If people have a negative experience with your products or services, it’s important to know how to handle all customer complaints and requests – which, at the very least, will stop people from running off to your competitors. How to know there is a crisis?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. They own properties like.

Internal 62

Internal International Insurance Insurance 62

Ethical Voices

APRIL 17, 2023

I know how to evaluate information that comes from different sources if I know who they are, and if I don’t know who they are, then I’m going to damn well do my research until I understand who they are before I rely on that information. We have the ability to gather so much information on consumers. Where did you get that?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. The clients all needed attention, and it wasn’t always clear how to get them results.

Insurance 204

Insurance Insurance Advertising Advertising 204

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. We don’t know how our brains grew to consume 20% of all our energy. Are we … weak? Doctors and nurses save lives. Construction workers and engineers build homes, hospitals, and roads.

Publicity 52

Publicity How To Industry Study 52

Flack's Revenge

JUNE 1, 2020

This NY Times article explains how to have a fun conversation again. The Zoom conference has become synonymous with business calls and meetings (anyone who’s curious about how they zoomed to the top of web conferencing heap, see this CNBC story ). The pandemic has unfairly singled out businesses that service consumers.

Insurance 194

Insurance Insurance Meeting Video 194

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. How to create a crisis management plan. How to establish an effective crisis management team. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. Perhaps they decided that the risk was worth it for the cut-through.

Strategy 60

Strategy Marketing Insurance Insurance 60

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 83

Financial Industry Report Insurance 83

Solo PR Pro

JUNE 14, 2016

If making pretty reports or invoicing is consuming time that can be used on client work that only you can do, it may be time for a change. Review your phone service, insurance and other expenses to see if you’re getting the best rate. You want to ensure that you are spending your time on the things that will help you meet your goals.

How To 40

How To Insurance Insurance System 40

PRSay

JULY 2, 2019

Here are some tips on how to stand out on social media without losing your cool. Consumers are smart — they can usually see through a brand’s forced engagement. Be genuine. That being said, when something good (or bad!) happens for your brand, don’t be afraid to get on your customer’s level and engage with them as…well, humans.

Brand 140

Brand Branding Insurance Insurance 140

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Learn how to measure PR following the multi-touch attribution model! The more sustained your content is, the more widely consumed it will be.

Measurement 120

Measurement Resources Technology Examples 120

Deirdre Breakenridge

MAY 16, 2017

We published our findings under the title, “EgoTech: How to win the hearts, minds, and wallets of adult millennials.” We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more.

Marketing 119

Marketing Fashion Technology Study 119

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale. Today, marketers need to understand how inbound specifically has changed in the age of AI.

Marketing 81

Marketing eBook System Tools 81

Buzzstream

FEBRUARY 3, 2021

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. Therefore, Nutritionist Jemma Riordan MS has shared eight of her failsafe tips on how to make a tasty and sustainable transition.”. Don’t be afraid to be adventurous, either.

Digital PR 170

Digital PR Industry Strategy Film 170

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways. That’s how you build trust. Teaching people on the PR side about the journalism side.

Media 112

Media Journalism Report Video 112