Sword and the Script

JANUARY 14, 2020

Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. Agility was key.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Deirdre Breakenridge

MAY 16, 2017

We published our findings under the title, “EgoTech: How to win the hearts, minds, and wallets of adult millennials.” We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more.

Marketing 119

Marketing Fashion Technology Study 119

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Learn how to measure PR following the multi-touch attribution model! The more sustained your content is, the more widely consumed it will be.

Measurement 120

Measurement Resources Technology Examples 120

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. See the example below to get an idea of how to split your main concept up effectively.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. If people have a negative experience with your products or services, it’s important to know how to handle all customer complaints and requests – which, at the very least, will stop people from running off to your competitors. How to know there is a crisis?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways. That’s how you build trust. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. How to create a crisis management plan. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. People aren’t consuming news reports like they did 20, 30 years ago. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. How you’ll refresh those parts depends on which way you’re trying to scale. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111