Consumer Creativity How To Insurance 
Buzzstream
FEBRUARY 27, 2024
I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.
Buzzstream
MAY 2, 2024
Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And so I spent, six, seven years essentially marketing consumer financial products. What have you seen lately?
PRSay
JULY 2, 2019
Here are some tips on how to stand out on social media without losing your cool. Consumers are smart — they can usually see through a brand’s forced engagement. Be creative. Creativity is key! Be genuine. That being said, when something good (or bad!) Don’t forget that sometimes the company “we” can seem off-putting.
Flack's Revenge
JULY 11, 2018
It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. The clients all needed attention, and it wasn’t always clear how to get them results.
Mark My Words
OCTOBER 25, 2021
Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. How long before the approach will feel jaded, contrived or even cynical?
MaccaPR
MARCH 12, 2019
Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?
Cision
JUNE 2, 2016
I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. How can they overcome them? Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.
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