The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

PR in High Definition

MARCH 26, 2020

Firefly attended a (virtual) media briefing, hosted by 4media, with The Sun’s consumer editor, Dan Jones, to talk about how the newspaper been operating, how coverage has changed and what PRs can do since coronavirus became the centre of attention in the UK. Journalists are stretched…. but they are people too. People are scared of this news.

Media Relations 83

Media Relations Media Newspapers Print 83

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. And remember—consumers are more informed than ever. And remember—consumers are more informed than ever. They can spot a sales pitch a mile off. To reach them, speak their language. Let the image do most of the talking. Know what works.

Pinterest 120

Pinterest Measurement Exercises Travel 120

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 71

eBook Exercises Employee SEO 71

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. 2 – Monica Gratzker, Post Consumer Brands. There is no pressure to meet with me. If folks don’t want to get together, that’s perfectly fine. Second, there is no hidden agenda. I’m not selling anyone anything.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. Personal recommendations have always been the most reliable source of information for consumers.

Crisis 0

Crisis Reputation Study Trends 0

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. We have channels specific to clients, to professional development, to exercise motivation, to content ideas, and to random greatness (which probably would get us in trouble with HR in a traditional organization).”. This is post 4 of our 5-part #CreativePR blog series.

Internal 100

Internal International Exercises Tools 100

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. There’s a very smart exercise to be done when floating an idea internally. It comes down to knowing what media need and respond to, and following your instincts for a good story.

Airlines 120

Airlines Exercises Fashion Print 120

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. As the latest must-have home accessory, new Pipeless Spa Baths are bringing the benefits of at-home hydrotherapy direct to consumers¹ doors with luxurious style, substance and safety. Bad Targeting.

Pitching 40

Pitching Construction Exercises Retail 40

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. There are opportunities out there though, but only for those that have adapted well enough.

Exercises 71

Exercises Employee Social Media Communications 71

Prohibition

JUNE 16, 2017

It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. If you value your influencer’s time, you’ll receive more traction when pitching. Just over a year ago I started a blog. The do’s.

Social Media 48

Social Media Viral Exercises Video 48

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. There are opportunities out there though, but only for those that have adapted well enough.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys. Consumers have become more cost conscious. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. It’s the backbone of who we are and what we do.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Another approach is to systematically probe and brainstorm around the primary opportunity or obstacle and potential routes to a solution.

Strategy 88

Strategy Analysis Small Business Measurement 88

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We With a daily newspaper, journalists have to hook readers high in the story in the first few sentences.

Print 48

Print Newspapers Interviews Journalism 48

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

APRIL 12, 2016

SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Find outlets for having fun, exercising, volunteering and eating right. Always do what you say you are going to do. Kelly Puspoki. Master Yourself.

Travel 48

Travel Exercises Corporate Internal 48

MaccaPR

DECEMBER 19, 2019

Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner. million views on Twitter.

Marketing 107

Marketing Exercises YouTube Consumer 107

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Branding Sets Expectations. Read that last sentence again.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. I’m open to pitches on these, but please read this first.

B2B 114

B2B Marketing Survey Software 114

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. The extent that people consume content diminishes throughout the route of the piece. Edit your writing.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Keeping track of them is time-consuming. If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Deliver value, not sales pitches. . Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60