The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Online platforms allow consumers and media to share their opinions, dissatisfaction, and headlines quickly and to the masses. Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary. Jen received a “yes” and went on to work in that theater for years. “I

Meeting 83

Meeting Radio Travel Television 83

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. SM: I look at our challenges in two ways: internal and external. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60

Print Media Travel Wireless 60

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Explain what makes fama PR different and how do you attract employees?

Marketing 50

Marketing Wireless Software Journalism 50

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Technological breakdowns. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. The Marc Jacobs intern unknowingly humanized Marc Jacobs flawlessly. Let your hair down, be real; treat them as friends not consumers.

Brand 78

Brand Branding Customer Service Twitter 78

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. 6) Seek Systems for Success. All of this produces higher performance levels and more satisfied clients. Being Stretched too Thin.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

DECEMBER 11, 2017

Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. . We all have stories about how the system functioned – or maybe didn’t function so well. It also empowers all of us to share ideas and keep looking forward. . .

Insurance 60

Insurance Insurance Sports Groups 60

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Bonus Tip: Regularly Revisit the Plan.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Waxing UnLyrical

NOVEMBER 25, 2011

The team has since launched a new corporate brand both internally (across more than 2,000 employees) and externally, as well as new brand launches for a number of consumer brands that sit under the larger corporate banner. It’s been an experience of fitting into a new team and culture. Be flexible.

Communications 74

Communications Construction Corporate System 74

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Reputation Us

APRIL 22, 2020

Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation. Reputation management starts internally first by listening and knowing what your board, executives, staff and customers feel about your culture, products and systems.

Publicity 97

Publicity Reputation Internal International 97

Waxing UnLyrical

AUGUST 9, 2018

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. On the other hand, however, it makes the lives of their employees, workers, businesses, and industries much more meaningful and pleasant, I would say, for society. Maxim Behar.

Energy 59

Energy Communications System Hotels 59

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. So what’s a PR pro to do? Click here for some GREAT articles on the subject!)

Corporate 100

Corporate Leadership Brand Branding 100

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs. Everything is smart these days. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 5, 2018

Additionally, the system shows you which keywords your competition is targeting and suggests alternative and related phrases for improved rankings, and ultimately, more engagement. In many cases, employee advocacy can be even more powerful for this propagating trust.

Media 40

Media Employee Pitching Data 40

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. If your target audience is still undefined, take some time to reflect with your team on your mission.

Content Marketing 111

Content Marketing Print Analysis Data 111

PR 20/20

AUGUST 16, 2018

Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We He noted that by next year (2019), 80% of all content consumed online will be video, and social video already generates 1,200% more shares than text and images. You might be shocked to hear that only 15% of employees (worldwide) feel engaged at work.

Conference 40

Conference Leadership Agency Community 40

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. The ‘work from anywhere’ mindset is here to stay. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I followed the Getting Things Done system for about six months but fell back into my bad habits. She write, speaks, and advises on internal communication.​. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114