ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Both TikTok and Instagram offer in-depth analytics tools that allow small businesses to to track the performance of their videos.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 6) REVISE YOUR AD COPY.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday.

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Running an impactful PR campaign can open doors for your business. Find Creative Angles.

Creativity 103

Creativity Data Measurement Product Launch 103

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources.

Financial 144

Financial Banking How To Marketing 144

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%). Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60

Remote PR Jobs

SEPTEMBER 25, 2023

These two creatives bring their ideas together to share practical yet visionary discussions about marketing amplification, brand awareness, authority building and how to get started in achieving your goals. Every Tuesday, Lynn sits down with different people from around the globe to share the good, bad and ugly of running a business.

Pitching 100

Pitching Interviews Trends Journalism 100

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses. Related Links: . Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

AUGUST 9, 2018

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. Now imagine it’s two years later or longer.

Writing 72

Writing eBook Case Study System 72

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! It’s a creative way to show the power of a strong brand. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Shift Communications

SEPTEMBER 26, 2014

In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

Prohibition

AUGUST 19, 2022

Facebook advertising is the perfect opportunity for your brand, business or client to successfully promote new and existing services, engage new followers, drive traffic to your website or key landing pages, build relationships with more consumers and encourage growth in both the short-term and long term. How do Facebook ads run?

Advertising 62

Advertising Advertising Facebook Video 62

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

PR Fuel

NOVEMBER 4, 2021

During the past two years, small businesses have been hit hard by the pandemic. By mid-2020, over 40 percent of small businesses had temporarily closed down. However, running and managing a business is time-consuming. You can stay involved in the creative process and receive a quick turnaround.

Small Business 52

Small Business Comparison Travel Company 52

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Rock the Status Quo

JUNE 18, 2015

For example, a commercial bank’s blog shouldn’t have content about how to finance a new boat – it should target business owners with content about how they can fund and grow their business. Their content should inspire confidence that the bank understands small businesses, and how to creatively finance them.

Banking 100

Banking Small Business Reputation Social Media 100

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Critical Mention

SEPTEMBER 25, 2018

Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. When you receive their piece, you evaluate their work through creativity and accuracy. It is critical to test writing skill and creative talent on the spot during the interview.”. They know how to manage their time.

Writing 66

Writing Interviews Creativity Small Business 66

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 63

Publicity Small Business Advertising Advertising 63

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 174

Marketing Employee Content Marketing Training 174

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Maximize Social Business. Small Business Branding. Creativity Unbound. Chief Marketer Online. Aimclear Blog. John Haydon.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JULY 25, 2012

That’s as good an indication as any that it’s time for business owners to be examining alternatives. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. Consumer-paid online coupons. Instead, the consumer pays $1 for the coupon. The text coupon.

Small Business 73

Small Business Local Print Consumer 73

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. Tell us about your current role at Pediatric Home Service? Working for a midsized company, my role is very broad and keeps me learning and adapting every single day.

Meeting 0

Meeting Social Media Employee Pinterest 0