NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. According to the Cision State of the Media Report 59 percent of U.S. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? The Media Polarisation Model (Version 1). 4 Silfwer, J.

Interviews 59

Interviews Media eBook Journalism 59

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Data Journalism. Media Training. Reporting on established metrics isn’t enough today. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Remember your values.

Communications 148

Communications Film Radio Reputation 148

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. This of course received huge backlash online! pic.twitter.com/p31jK5wIYK. Facebook got caught keeping secrets.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. But one highly undesirable outcome is “fake news.”

Government 149

Government YouTube Wikipedia Google 149

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.

Viral 120

Viral Journalism Advertising Advertising 120

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Buzzstream

MARCH 12, 2020

In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. 40% of people say they won’t pay for ad-free journalism. When it comes to something more involved, like attending a webinar or paying for an online course, fewer Americans partake. . Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

Marketing 97

Marketing Sports Social Media Journalism 97

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Hoffman Agency

JANUARY 31, 2022

I considered international issues and loved the introductory course only to be utterly confused trying to grasp the theories in the second. Feeling like I had exhausted all my options, I enrolled in a journalism class. Third, I wanted a job where I felt I was making people’s lives easier. I knew my major, and I was excited.

Journalism 36

Journalism Technology Fashion Sports 36

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. Of course, the same applies if a client is seeking to change up team members; clear communication can be the key to a successful swap. Does your firm respect your time?

Agency 136

Agency Print Course Travel 136

Flatiron Communications

APRIL 19, 2022

If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. The Wall Street Journal ($100). Blendle , not to be confused with online dating site Blendr , claims to be “the biggest platform of premium journalism in the country.”

Journalism 36

Journalism Enterprise Local Writing 36

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Prowly adds media monitoring.

Software 85

Software Internal International Pitching 85

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. This of course received huge backlash online! pic.twitter.com/p31jK5wIYK. Facebook got caught keeping secrets.

Crisis 62

Crisis Instagram Social Media Facebook 62

ImPRessions - Crenshaw Communications

JULY 1, 2016

As we were preparing to offer an exclusive interview with the founders, they suddenly changed course and decided to offer the service first to college students, a very different segment from the one we had developed messaging and materials for. When launching a wearable ultrasound pain device, the Wall St. Your infrastructure is lacking.

Engineering 159

Engineering System Journalism Interviews 159

Mindful Marketing

MAY 22, 2021

Of course, an increase in native advertising is not a problem unless native advertising is a problem. So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? As a result, consumers interact with native ads 20-60% more than traditional banner ads.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

JUNE 14, 2016

If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. I read The New York Times on Kindle which has hundreds of newspapers , magazines and blogs that you can subscribe to and consume on your Kindle.

Google 120

Google Newspapers Trends Print 120

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Our driver, who took us through the course, let all 702 horses of the 6.2 How long have you been in journalism and how did you get started? supercharged Hemi rip!

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

MAY 3, 2021

It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started?

Automotive 86

Automotive Meeting Media Pitching 86

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. Because you’ll need to act fast, it’s always helpful to have the data and consumer messaging that aligns with your client’s point of view on hand for fast action.

Media 100

Media Data B2B Pitching 100

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Cision

MARCH 17, 2017

What advice do you have for fashion brands looking to improve their communication and better connect with consumers? Cliche marketing messaging, or empowertising, rarely feels authentic; we need to push ourselves to develop messaging, consumer opportunities and engaging stories that go beyond the “look great, feel great” mantra.

Fashion 227

Fashion Travel Interviews Instagram 227