Bianchi Biz Blog

FEBRUARY 12, 2024

Long story short, the battery level in the car I was driving plummeted way faster than I expected, but I wound up too far away from any charging stations to change course. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86

Meeting Report Transportation Automotive 86

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Data Journalism. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing. The focus is on creating compelling messages that encourage consumers to purchase. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? The Media Polarisation Model (Version 1).

Interviews 59

Interviews Media eBook Journalism 59

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Have you been recommending a change in strategy regarding social media? And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 90

Agency Energy Crisis Management Industry 90

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire.

Engineering 159

Engineering System Journalism Interviews 159

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

Marketing 97

Marketing Sports Social Media Journalism 97

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

AUGUST 17, 2019

Is owned media trustworthy? Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. 2) Earned media still reigns as THE most credible. How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Our driver, who took us through the course, let all 702 horses of the 6.2 How long have you been in journalism and how did you get started? supercharged Hemi rip!

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

MAY 3, 2021

It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started?

Automotive 86

Automotive Meeting Media Pitching 86

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

AUGUST 17, 2023

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. You’re not only competing with the biggest names in your own industry but also with huge-name consumer electronic product announcements, which often create the loudest buzz.

Automotive 77

Automotive Mobile Technology Resources 77

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. This, of course, begs the question: How do you get your news? I was taken aback. How do you get your news?”

Newspapers 74

Newspapers Print Radio Local 74

Beyond PR

APRIL 24, 2018

With so many high-profile instances of fake news, authentic journalists who work hard to convey accurate information find it increasingly difficult to build that consumer trust. That starts, of course, with providing accurate information. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Media 75

Media Survey Pitching Journalism 75

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. I’m a big fan of writing courses, and would also say that to be a great writer, you must consume a lot of news.

Healthcare 52

Healthcare How To Pitching Product Launch 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. We can see how consumers feel about an article, whether they experience joy, anger, confusion.

Consumer 78

Consumer Measurement Local Data 78

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Ethical Voices

APRIL 17, 2023

It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. ” So, I ended up taking a job at IBM as head of global media relations. What about in terms of privacy?

Enterprise 68

Enterprise Ethics Engineering Technology 68

MaccaPR

APRIL 12, 2016

Over the course of a long career, you’ll work with a variety of inspiring and amazing people. SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Jorg Pierach. A s Aren't Forever. Kelly Puspoki. Inspire them.

Travel 48

Travel Exercises Corporate Internal 48

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Q4 enhances investor relations tools.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JULY 17, 2018

Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd. 4) What has changed the most about communications in the government space over the course of your career? materials engineer.

Government 90

Government Publicity Public Affairs Agency 90

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry.

Meeting 95

Meeting Report Automotive Real Estate 95