Agility PR Solutions

APRIL 23, 2020

Of 127 digital, public relations and marketing communications professionals who responded to a recent poll from Chicagoland B2B marketing agency Element-R Partners, LLC, 74 percent said they changed course […]. The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions.

Consumer 97

Consumer Marketing B2B Survey 97

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” Of course, intervening in an act of violence is no small thing. ” Is Heinz’s gory Halloween promotion going to bloody its own brand?

Consumer 99

Consumer Television Company Course 99

Critical Mention

SEPTEMBER 18, 2018

Each action taken on social media has a specific purpose–whether we are creating the content ourselves, or we are consuming the content to then be shared on our behalf with our communities. The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. Sometimes, it can be for the entire world to see.

Course 79

Course Social Media Media Community 79

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 110

Data Company Publicity Government 110

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Frederik Vincx

MAY 26, 2015

It has become a new world that requires new strategies and tactics dictated by the new connected consumer. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

Agility PR Solutions

JANUARY 16, 2019

billion in 2019 to target local consumers. “Of Of course, the most […]. billion targeting local consumers in 2019 appeared first on Agility PR Solutions. According to new research from BIA Advisory Services, national brands are expected to spend $62.7 The post National brands will spend $62.7

Local 66

Local Consumer Brand Branding 66

Contently - Strategy

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. Content Strategy Course: Brand Awareness. Content Strategy Course: Lead Generation. Content Strategy Course: Sales Enablement.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Shift Communications

JANUARY 21, 2016

Of course not! But you might sit them down – with a yummy snack, of course – and read to them from the great Seuss tome of Green Eggs and Ham. How can you fine-tune your own consumer insights? There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Consumer 60

Consumer Guidelines Course Storytelling 60

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 64

Pitching Consumer How To Meeting 64

Agility PR Solutions

NOVEMBER 22, 2021

Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Of course, unless you’re a sole trader, your […]. Content marketing is a great approach for building a relationship with a target audience.

Content Marketing 169

Content Marketing Strategy Marketing Course 169

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Trends Consumer 78

Agility PR Solutions

JULY 17, 2023

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience.

Corporate 78

Corporate Strategy Leadership Course 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. You have no story.

Agency 333

Agency Internal International Resources 333

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 141

Pitching Measurement Media Survey 141

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. The logic here is pretty simple: People value expertise.

Brand 132

Brand Branding Banking Survey 132

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. They don’t magically start with the new calendar. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.” At the London premiere of “Oppenheimer,” Cillian Murphy, who plays the physicist J.

Brand 130

Brand Branding Film Insurance 130

Action PR

MAY 24, 2019

The trick, of course, is to create brand collaborations that will get traction with the press but also get people talking about a topic, long after the original story appears. This is important, as this was the press hook – a topic we knew press and consumers were interested in. But a press hook is not enough.

Consumer 40

Consumer Brand Branding Exercises 40

Konnect Agency

MARCH 20, 2024

Of course, regenerative farming has been a focus for certain eco-friendly brands, but in 2024 it’s more than just a trend—it’s a movement toward a healthier planet and a brighter future for generations to come. Of course, finding a sweetener alternative is not a new trend, by any means.

Trends 52

Trends Agriculture Instagram Energy 52

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention.

Trends 78

Trends Healthcare Technology Consumer 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. To determine success, look at metrics across the top and lower end of the funnel: reader engagement (number of readers, time spent, consumption), brand impact (did the content have an attitudinal impact) and of course, conversions and revenue.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

MARCH 31, 2023

Consumers are looking for thirst-quenching seasonal drinks in the hot months, such as flavored sparkling waters, mojitos, and sangrias and alcoholic brands can introduce their twists on these classic summer cocktails. Doing so encourages consumers to try the products, increasing sales.

Consumer 88

Consumer Local Brand Branding 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem.

Pitching 193

Pitching B2B Interviews Examples 193

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” here , here , here , and here ) that all continue to find B2B buyers are consuming ever more content. Why do we need more content?

B2B 144

B2B Study Consumer Report 144

Stern + Associates

DECEMBER 11, 2023

When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. So, ask yourself which of these headlines is more likely to draw you in as a reader?

Strategy 118

Strategy Media Media Relations Report 118

Mindful Marketing

SEPTEMBER 13, 2023

She also recommends reaching out to organizations like the National Federation of the Blind and American Printing House for the Blind, which can provide useful insights into meeting the needs of blind consumers. Several years ago, Polansky and I coauthored an article titled, “How Serving Blind Consumers Creates Competitive Advantage.”

Company 98

Company Consumer Employee Radio 98

5W PR

JUNE 8, 2020

Personalization is the foundation of this by tailoring content to the interests and desires of each consumer. Tailoring goes back to segmenting and knowing each consumer, then offering solutions or products that match the consumer’s interests. They added that offering a promotion at the end of the course also helped.

SEO 88

SEO Consumer Education Course 88

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. As communications and PR teams, we often act as brand guardians and must fortify the perception of key figures within our organization to maintain credibility.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

MAY 15, 2019

Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. All subsequent actions flowed from that broad framing of the deadly event. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. PR’s third party validation creates trust that can support any existing product or service and of course, sales messaging.

Case Study 230

Case Study Engineering SEO Reputation 230

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Agility PR Solutions

MAY 27, 2020

Of course, that was in the pre-COVID world. But today, in the solitude of quarantine, a craving for intimacy and stronger personal connections means consumers, once notoriously adverse to spontaneous, face-to-face communications, now want to […].

Crisis 105

Crisis Communications Course Consumer 105

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g.,

Interviews 322

Interviews Media Media Training Meeting 322