Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. Easy-peasy. And frankly, they don’t care about PR agencies.

Agency 110

Agency Automotive Engineering Education 110

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Using the same vocabulary as your consumers helps consumers feel closer to a brand.

Marketing 108

Marketing How To B2B Exercises 108

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Do you know how to measure your social ROI? What are you most excited about in your new role as senior vice president in the reputation management practice of Porter Novelli?

Reputation 120

Reputation Newspapers Journalism Instagram 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 miles above the earth.

Tourism 115

Tourism Travel Nonprofit Banking 115

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. The work paid off. Stay perpetually curious.

Sports 124

Sports Agency Interviews Travel 124

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. Authenticity…” Read the full interview below! One of the biggest problems companies make?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Set your goals and objectives and determine how you'll measure your success. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) If you did it once when you got started you can do it again.

How To 104

How To Fashion Banking Industry 104

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content. Beehive B.I. Performance.

Tools 71

Tools Marketing Enterprise Software 71

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Why did you choose the topic, “Are You a #ContentMachine”? .

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation.

Print 71

Print Resources Technology Interviews 71

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. This story is bound to get the attention of other communication managers at consumer technology brands.

Software 60

Software Airlines Corporate Construction 60

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

OCTOBER 22, 2019

They are also typically willing to do much more to help promote the event: open to interviews that you conduct for your blog, provide custom quotes for landing pages and press releases, and give you a share on their social channels. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Blogs, including independent and corporate blogs, can be credible. Is owned media trustworthy? What is PR?

Study 61

Study Survey B2B Advertising 61

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 71

Ethics Training Financial Survey 71

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Last but not least, marketing communications has become more measurable. I call the major downside “feeding the beast.”

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. I would advise marketers to measure twice and cut once. Can you say more about how corporations and associations can realize this vision?

Leadership 40

Leadership Survey Enterprise Conference 40

Prohibition

NOVEMBER 6, 2021

Having said that, if your organic reach or impressions aren’t what you’d hoped, it might be time to open the ( corporate ) wallet. An audience that looks like your target consumers will be made up of people with similar demographics and behaviours, but who are yet to discover your brand. Automate as much as possible.

Social Media 62

Social Media Media Advertising Advertising 62

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87