NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your reading on the industry’s ability to measure its success? Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Communications Conversations

DECEMBER 13, 2017

RecUp is an app you can use to record right from your phone–I’ve had great luck with this in recording a few episodes of the Talking Points Podcast (including this interview with Cydney Wuerffel ). Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Wadds Inc.

FEBRUARY 4, 2024

report explores the contemporary contribution of public relations and corporate communications to management. It asked us to investigate the role of public relations and corporate communications in supporting management with planning and insight. A new Wadds Inc. Today, we’re publishing a report commissioned by NewsWhip.

Corporate 52

Corporate Financial Data Analytics 52

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared.

Corporate 195

Corporate Training Reputation Media Training 195

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your reading on the industry’s ability to measure its success? Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Have a listen to the interview Cision’s Heidi Sullivan (note above disclosure) did with Martin Waxman of Inside PR. Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 100

Measurement Social Media Web Twitter 100

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Boots on the ground interviews with PR, marketing, sales leaders. Boots on the ground interviews with PR, marketing, sales leaders. The last part is to then measure your results.

Corporate 61

Corporate Communications LinkedIn Agency 61

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism.

Ethics 218

Ethics Exercises Energy Corporate 218

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. The challenges are multifaceted and include ingrained cultural norms, fear of stigma, lack of resources, and uncertainty about where to begin.

Employee 90

Employee Pinterest Resources System 90

The Stalwart Blog

DECEMBER 25, 2019

Where does the idea about contingency plans, crisis plans thing, plans for when things go wrong to come into play in your discussion with a corporation or, or an entrepreneur? So, you know, the time for measured investments and a multi-phase approach has passed. We’re trying to get to know each other. David : Thanks for the time.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides.

Media 96

Media Sports Agriculture Pitching 96

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

Stern + Associates

AUGUST 25, 2023

Related article: How to Craft a Thought Leadership Strategy Ask Potential PR Agencies How They Measure Project Success PR agencies measure success differently, and it’s critical to choose an agency whose metrics align with your own.

Agency 62

Agency Publicity Measurement Strategy 62

Remote PR Jobs

SEPTEMBER 25, 2023

Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value. His approach reflects an industry trend toward ‘performance-based’ pricing.

Radio 100

Radio Print Television Local 100

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. But it can still stand out. Your story’s self-serving.

Energy 168

Energy Measurement Media Relations Local 168

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. Easy-peasy. And frankly, they don’t care about PR agencies.

Agency 109

Agency Automotive Engineering Education 109

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120