Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how we work.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! Traditional and digital marketing. Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

JULY 7, 2015

And remember—consumers are more informed than ever. But it can be hugely beneficial for brands ranging from event planning and travel to brick-and-mortar. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. Communicating brand stories to consumers is just one piece of the puzzle. How do you envision the future of marketing communication?

Healthcare 0

Healthcare Creativity Consumer Government 0

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Oftentimes, offices are less occupied when the holidays are around the corner.

Publicity 74

Publicity Employee Analysis Radio 74

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content.

Community 40

Community Travel Pinterest Mobile 40

Cision

JUNE 2, 2016

Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again. By clearly defining and limiting messaging, companies can influence consumer views and enhance their brands. A good portfolio will travel and grow with you your entire career.

Insurance 120

Insurance Insurance Writing Sports 120

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Use that shift in perspective to generate new ideas. What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

MAY 31, 2016

Practice consuming and producing different types of communication channels. Good travels to all who are starting the journey. Be a student of the craft. What’s the most persuasive item you read or viewed recently? What caught your attention and drew you in? .

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

MARCH 31, 2016

How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Use that shift in perspective to generate new ideas. What do they write about?

Creativity 76

Creativity Product Launch Examples Energy 76

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. In an age where consumers want shorter load times and faster checkout experiences, visual content allows you to say more with less and keep your audience engaged. Consumers want to know it all.

Instagram 40

Instagram Hotels Consumer Travel 40

PR 20/20

OCTOBER 30, 2018

A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Marketer + Machine: Hiring and Training for the Intelligently Automated Workforce. Machine Learning for Marketers 101. Artificial Intelligence for Content Marketing + Email 101. Do you have a marketing AI story to tell? Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Rock the Status Quo

MAY 4, 2015

This pitch could be coming from a content marketing agency/department or SEO, since it references “a team of writers” – but it just doesn’t read like it comes from a PR person or agency. If so, it’s one far more focused on content development than media relations. That’s a typical PR play.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

OCTOBER 7, 2015

They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? As a mother of three kids, I’m no stranger to story time.

Storytelling 40

Storytelling Travel Brand Branding 40

ZudePR

JANUARY 26, 2016

” Everything travels so fast nowadays. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know.

How To 65

How To Meeting Creativity Agency 65

5W PR

MAY 17, 2022

News pieces tend to travel quite fast these days, to the point that even news outlets can’t keep up with the speed. For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. Repurposing content.

Strategy 88

Strategy Content Marketing Employee Google 88

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JANUARY 10, 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. So, what goals does your marketing team have in the coming year? This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion.

Brand 254

Brand Branding Web Content Marketing 254

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

JULY 6, 2016

Those that find a successful way to break through the clutter to connect and truly engage with consumers will be the ultimate winners on digital channels. My hobbies outside of work include…in no particular order – cooking, gardening, hiking and traveling. Extremely important. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free version, $19.99/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free version, $19.99/mo

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free version, $19.99/mo

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60