Presspage

JUNE 16, 2023

Additionally, AI algorithms can help streamline the process of constructing press releases. Human judgment, creativity, and ethical considerations play crucial roles in framing the problem, setting parameters, and ensuring the AI-generated outputs align with organizational goals and values.

Financial 78

Financial System Ethics Data 78

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones. I’ve never looked back.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Drones can be used to capture aerial footage for: Construction (planning, building or progress). In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline.

Skype 60

Skype Creativity Education Construction 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

DECEMBER 22, 2015

It does mean, however, that if they are giving feedback, it is constructive and aims to help the team grow. Creative: You don’t need someone that has mastered Photoshop, but you do need someone that colors outside of the lines. Manager, Marketing Technology. Does this mean they always have a smile on their face? Probably not.

Marketing 60

Marketing How To Construction Creativity 60

PRSay

OCTOBER 14, 2016

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways. Others may stay more on the periphery.

Real Estate 60

Real Estate Leadership Conference Construction 60

The Hoffman Agency

MAY 9, 2022

While I did not construct a specific framework for my last semester, I have learned intricate time management skills and gained the ability to set priorities. While I have always been prone toward the creative side of PR, delving into analytical pursuits has expanded my skills and interests. Sign me up!

Internal 36

Internal International Construction Creativity 36

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. It’s an installation that’s both impressive in its grandeur and appealing to the eye.

Education 125

Education Financial Engineering Transportation 125

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. This point is repeated throughout the list because it is so important.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

FEBRUARY 16, 2021

According to Clare MacNab, CEM, CMP, JPMA Director of Meetings & Events, “The opportunity to reach a much broader audience, for a much lower cost than constructing a trade show display, is a compelling aspect of virtual shows.” What Is Lost In The Virtual Format.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). He lives in Cincinnati, Ohio, with his wife, two kids, and four animals.

Measurement 40

Measurement How To Analytics Customer Service 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Latest version includes 7,040 technologies, each of which captures and reports data. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The right targeting is great, but without engaging creative driving your campaign it may be less successful regardless of your targeting. People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120

PR 20/20

JULY 3, 2018

Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. In the process, she cuts through the hype surrounding AI and assesses realistically what the technology can and can’t currently do.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Communications Conversations

OCTOBER 25, 2018

AI and automation aren’t new concepts, but I feel we are hitting a tipping point where the technology is becoming more widely available and viable from a pricing perspective. For creative that we’re working on for our spring/summer campaign we’re asking ourselves “how can we re-purpose this for IG stories?”

Social Media 89

Social Media Trends Media Instagram 89

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. Be a tenacious, creative guerrilla PR pro.

Web 40

Web Pitching Local Report 40

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity.

Trends 78

Trends Social Media Community Viral 78