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The Role of PR in Transforming Consumer Finance

5W PR

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Retaliation of any sort will bring you more harm than good.

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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

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Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases. And the results? The post Good Job!

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Third time lucky: Supreme Court allows recovery of liquidated damages in Triple Point v PTT

Practical Law Construction

Those you of you with an interest in construction law will no doubt have heard of the case of Triple Point v PTT , which concerned whether liquidated damages (LDs) are payable in the event of termination. By way of reminder, PTT Public Company Ltd (PTT) and Triple Point Technology Inc (Triple Point) entered into a contract in 2013.

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Procuring tech for construction

Practical Law Construction

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

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Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing

Prohibition

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

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