5W PR

AUGUST 23, 2023

Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. They might be trying to manage child care, an out-of-control Slack feed and conference calls — all while trying to meet deadlines. Be honest and realistic.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Presspage

SEPTEMBER 10, 2020

“They search for information on the scenes of fires, shootings, conferences and sporting events. Many journalists also report live from industry events, such as a technology conference or product launch.” . “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

“They search for information on the scenes of fires, shootings, conferences and sporting events. Many journalists also report live from industry events, such as a technology conference or product launch.” . “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

JANUARY 16, 2020

Since live video channels offer communication professionals an effective and cost-friendly outlet to share product launches, press conferences, and behind-the-scene discoveries, PR professionals should further their prowess in live streaming apps. That promotes realness, authenticity, and transparency.

Trends 120

Trends Communications Big Data B2C 120

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. At the same conference, Steve Crescenzo, CEO of Crescenzo Communications said that this social media win could also be a sin. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 62

Mobile Transportation Automotive Policies 62

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. The answer depends on a number of factors.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

ImPRessions - Crenshaw Communications

MARCH 28, 2019

A mention by an analyst confers immediate third-party credibility for a solution by someone with real authority in the industry. This means pinging them about significant platform updates, new product launches, customer wins, and more. They have a platform to share their opinions and perspectives on who matters in a space.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Media love data.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

JULY 20, 2023

According to CTA, CES 2023 had keynotes from BMW, John Deere and Stellantis and products launches from global companies focused on self-driving tech, electric vehicles and personal mobility devices for land, air and sea.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 13, 2023

Attend conferences. 63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test.

Journalism 126

Journalism Media Relations Report Survey 126

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer. Freudenberg currently has eight requests for virtual event preparation.

Automotive 70

Automotive Training Travel Meeting 70

Barokas

APRIL 23, 2020

Use this time to comb through your media, influencer, analyst, conferences and awards lists, and bring them up to date. Maybe a major product launch has been delayed due to the impacts of remote work or stalled recruitment. Reorder and organize all the lists. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

PR 20/20

SEPTEMBER 9, 2022

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy.

Marketing 72

Marketing Case Study Product Launch Examples 72

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Another essential ingredient is a series of key performance indicators (KPIs) and deliverables that support those broader goals. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Prakkypedia

JUNE 6, 2017

You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. Take for example the older male photographer at a national conference dinner. So, here’s some quick tips: Give your photographer a clear brief.

Print 69

Print Product Launch Newspapers Groups 69

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Develop an Editorial Calendar: Just like your other content, you need an editorial calendar for your Twitter strategy.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

MAY 16, 2020

According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) product launches and announcements (27%). 17) Are PR pitches useful?

Survey 169

Survey Media Relations Pitching Media 169

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing. it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Barokas

JULY 21, 2017

After a big product launch and the biggest conference of the year, our client, Airbiquity, treated our team to a funday where we played tourist in Seattle. Does your client like baseball? Take them to a game. Music fans? Go catch a show. Don’t miss an opportunity to grab coffee or lunch and catch up.

Product Launch 74

Product Launch Sports Conference Strategy 74

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Barokas

JULY 21, 2017

After a big product launch and the biggest conference of the year, our client, Airbiquity, treated our team to a funday where we played tourist in Seattle. Does your client like baseball? Take them to a game. Music fans? Go catch a show. Don’t miss an opportunity to grab coffee or lunch and catch up.

Product Launch 60

Product Launch Sports Conference Strategy 60

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered! We have a booth booked!” But that’s not all you need to be doing. it will be making at the show … yes, right now.

Automotive 74

Automotive Mobile Technology Resources 74

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. One of the most popular reasons is to generate publicity and interest for an upcoming event.

SEO 52

SEO Writing Local Product Launch 52

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.

Analytics 50

Analytics Measurement Training Software 50

Communications Conversations

SEPTEMBER 2, 2015

Or, what about a new product launch at a major conference? Maybe your brand has a Super Bowl commercial for the first time ever. Wouldn’t that be the perfect moment to play on employee pride? Think about key events and moments that make your employees proud to work for your firm–and play on that.

Employee 60

Employee Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? How to make the most of a time and dollar investment in a trade show or conference?

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. Living in China’s Magic Realism.

Pitching 36

Pitching Transportation Conference Report 36