Bianchi Biz Blog

JULY 20, 2023

CES draws an international, diverse audience. 2023 ’s data suggests that the CES show continues to attract an international audience – providing a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence.

Automotive 57

Automotive Mobile Transportation Internal 57

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Attend conferences. What do they find credible? Do your industry reading. Listen to industry podcasts. Watch useful webinars.

Journalism 127

Journalism Media Relations Report Media 127

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer. The best solution depends on your company’s unique needs and existing capabilities.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. In large companies, it can sometimes be tough to coordinate and centralize your messaging.

SEO 52

SEO Writing Local Product Launch 52

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Which of the reports will you share with clients, and which will be for internal learnings only? It’s hard to believe, but July is here and Summer if flying by.

Analytics 50

Analytics Measurement Training Software 50

Communications Conversations

SEPTEMBER 2, 2015

So, why not use those products as an incentive to encourage employees to post via social? Internal contests/sweepstakes are the logical choice here. Or, what about a new product launch at a major conference? Build on employee pride during key moments.

Employee 60

Employee Social Media Brand Branding 60

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Well-known internal subject matter expert (SME).

Marketing 40

Marketing Comparison Internal International 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do work backward. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JANUARY 15, 2019

Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. But top-performing content will challenge the ordinary— both in terms of creation and production. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? This space can also be used for a press conference. What channels will the information be released through?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62