5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. They might be trying to manage child care, an out-of-control Slack feed and conference calls — all while trying to meet deadlines. Be honest and realistic.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Presspage

SEPTEMBER 10, 2020

A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “They search for information on the scenes of fires, shootings, conferences and sporting events. You can change that. They file updates and access websites through their smartphones.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “They search for information on the scenes of fires, shootings, conferences and sporting events. You can change that. They file updates and access websites through their smartphones.

How To 78

How To Product Launch Conference Newspapers 78

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Campaign Launch. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

MARCH 28, 2019

A mention by an analyst confers immediate third-party credibility for a solution by someone with real authority in the industry. This means pinging them about significant platform updates, new product launches, customer wins, and more. They have a platform to share their opinions and perspectives on who matters in a space.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. The post 7 Common PR Mistakes Startups Make appeared first on Crenshaw Communications. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls.

Skype 136

Skype Conference Agency Product Launch 136

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. At the same conference, Steve Crescenzo, CEO of Crescenzo Communications said that this social media win could also be a sin. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Media love data.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Ask yourself if your PR plan meshes with other marketing and communications plans including advertising and direct marketing. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Barokas

APRIL 23, 2020

All of this spring cleaning got our team thinking about the housework our clients should be doing for their businesses and communications plans—as a general best practice, and if they are experiencing lulls due to COVID-19 shutdowns. Maybe a major product launch has been delayed due to the impacts of remote work or stalled recruitment.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. According to CTA, CES 2023 had keynotes from BMW, John Deere and Stellantis and products launches from global companies focused on self-driving tech, electric vehicles and personal mobility devices for land, air and sea.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 13, 2023

Attend conferences. The survey asked, “What can communications professionals do to make your job easier?” A time-tested path to coverage is to figure out how your employer or client fits within these trends. Do your industry reading. Listen to industry podcasts. Watch useful webinars. Follow big thinkers in the space.

Journalism 129

Journalism Media Relations Report Media 129

PR 20/20

SEPTEMBER 9, 2022

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” In this case, going on and on about the features and benefits of your company’s services is not the most effective way to communicate with visitors.

Marketing 72

Marketing Case Study Product Launch Examples 72

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 77

Automotive Mobile Technology Resources 77

Barokas

JULY 21, 2017

Communication is King. While it seems obvious that PR pros (most who have communication degrees) should be communicating with clients, it’s not always the case. Communication isn’t simply following up on the status of a press release that’s in the reviews process or scheduling a call with a reporter. Take them to a game.

Product Launch 74

Product Launch Sports Conference Strategy 74

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Make no mistake – brand journalism entails different tasks for different brands and different communicators. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100

Barokas

JULY 21, 2017

Communication is King. While it seems obvious that PR pros (most who have communication degrees) should be communicating with clients, it’s not always the case. Communication isn’t simply following up on the status of a press release that’s in the reviews process or scheduling a call with a reporter. Take them to a game.

Product Launch 60

Product Launch Sports Conference Strategy 60

Prakkypedia

JUNE 6, 2017

You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. Take for example the older male photographer at a national conference dinner. So, here’s some quick tips: Give your photographer a clear brief.

Print 69

Print Product Launch Newspapers Groups 69

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Campaign Launch. Timing is everything.

Company 68

Company Trade Shows How To Product Launch 68

PR in High Definition

APRIL 28, 2016

At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality. Product launches. An insider’s view on events and press conferences. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. You Need Media Coverage ASAP. Sometimes, your company needs media coverage— yesterday.

SEO 52

SEO Writing Local Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Make sure your communication materials about what you will be highlighting at CES are in front of the media early.

Automotive 74

Automotive Mobile Technology Resources 74

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. Or, what about a new product launch at a major conference? What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. Include personal asks.

Employee 60

Employee Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? How to make the most of a time and dollar investment in a trade show or conference?

Conference 95

Conference Trade Shows How To B2B 95

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Someone is a no-show.

Interviews 309

Interviews Product Launch Radio Media Training 309

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. Living in China’s Magic Realism.

Pitching 36

Pitching Transportation Conference Report 36

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Corporational Determinism—The New Paradigm for Product Launching. I would also advise against handing out USB drives (memory sticks) at press conferences and events. The media kit is a basic PR tool. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news.

Publicity 334

Publicity Advertising Advertising Leadership 334