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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients.

Media 296
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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Plan initiatives by quarter.

Writing 130
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222
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MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show

Bianchi Biz Blog

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 88
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too. While you don’t have access to their analytics, you still can observe the overall trends.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Media love data.

B2B 147
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Straight From INBOUND 2022: Marketing Rules of Thumb

PR 20/20

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” You have to consider the audience and goal of what you’re writing. One of the longest-standing disputes in marketing is short copy versus long copy.