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10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On visuals: “If you’re not using video or visuals for communications then you’re missing out on a huge chunk of audience.”

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Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 8–10: Breaking Misconceptions About Communicating With Rural Americans.

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The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. Think about a user who would see the same post on Twitter and Facebook for example.

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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. Jennifer Navarrete on Facebook. Barbara Rozgonyi on Facebook.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Facebook [link]. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Connect with David Meerman Scott. Instagram [link].

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Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise. The video is rather long (for me); it clocks in at around 11:36 minutes (including the intro/outtro), but I do think it will be well worth your time.

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