Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.

Mobile 113

Mobile Technology Automotive Interviews 113

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

FEBRUARY 18, 2021

One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. View things from other perspectives – that of the reporters and of the end consumer. Attend industry events – trade shows, webinars, conferences, etc. – PR Pros are News Junkies.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. consumer goods industry is being overturned by a new class of startups and small businesses. Scoping Out Competition. Coco-Cola Co.

Retail 60

Retail Trade Shows Consumer Trends 60

Polaris

DECEMBER 30, 2014

Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? By using visual content, brands can resonate emotionally with audiences and help them learn more about their business.

Pinterest 196

Pinterest Instagram Brand Branding 196

PR 20/20

MARCH 2, 2023

In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. People can be stingy with their personal information. Can you blame them?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.

Writing 76

Writing How To Media Guidelines 76

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. For example, maybe you’re about to announce a conference, launch party, or another event. Consumers will see the waves you’re making in the industry. For example, maybe you’ll attend a tradeshow or conference. Don’t let it come to that!

Small Business 64

Small Business How To Writing Conference 64

Bianchi Biz Blog

DECEMBER 2, 2021

Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Polaris

AUGUST 28, 2014

But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. 1: Define your niche. Who do you want to do business with? 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. Attendance has improved.

Survey 92

Survey B2B Report Video 92

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 86

Crisis Employee Trade Shows Local 86

Bianchi Biz Blog

JUNE 30, 2022

You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas.

Automotive 74

Automotive Mobile Technology Resources 74

Prohibition

JANUARY 3, 2017

Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr. However, everyone knows that from time to time people make mistakes, but unfortunately on social media platforms there is no getting away from it.

Twitter 48

Twitter Social Media Trade Shows Video 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 41% “subject matter experts from industry or third parties,”. 28% “peers/colleagues,”.

B2B 99

B2B Trade Shows Survey Study 99

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 82

Automotive Transportation Technology System 82

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk?

Industry 76

Industry Trade Shows Marketing Film 76

PR Fuel

AUGUST 23, 2020

Here are some of the amazing events journalists can hear about from PR newswires: Press conferences Panels with industry professionals Political campaign events and stops Concerts Trade shows and conventions Art exhibits. And, there are so many different events you might be able to find out about!

Biotechnology 64

Biotechnology Agriculture Sports Local 64

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). CEOs Press for Marketing ROI.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 167

Marketing Employee Content Marketing Training 167