PR Job Coach

OCTOBER 24, 2014

Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Employees are Stakeholders Employees can influence the movement of shares as much as they can sway the effect on customers.

Internal 139

Internal International Communications Employee 139

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Mindful Marketing

MARCH 11, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. For kids, those are real concerns.

Comparison 89

Comparison Corporate Company Employee 89

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. KITKAT (@KITKAT) September 24, 2014.

Brand 159

Brand Branding Comparison Viral 159

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. As inbound marketing expert Kevin Payne points out in a recent article , “many businesses misclassify remote workers as freelancers because they assume they’re the same.”

Strategy 103

Strategy Employee System Tools 103

Bianchi Biz Blog

MARCH 2, 2023

Smart companies are starting to do the same when procuring marketing services like PR. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. It’s a fast and easy way to make a comparison. But changing that paradigm is still difficult.

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. It’s about the Greek yogurt marketing wars and brand Yoplait’s efforts to craft an authentic story for its own Greek yogurt entry. Karly Gomez. Can authenticity be designed after the fact?

Brand 136

Brand Branding Comparison Storytelling 136

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR click any image for higher resolution) 1.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. Speaking personally as well as professionally, I don’t really care about what a technology could or should do.

Technology 93

Technology Meeting Media Analytics 93

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). On one hand, dealmaking has brought sizable new competitors to the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

MARCH 13, 2015

LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees. Do you have a large number of entry-level employees? Senior Marketing Analyst. How can this help your content strategy? Check it out!

Analytics 60

Analytics LinkedIn How To Comparison 60

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Was that a good choice?”.

Case Study 28

Case Study Comparison Interviews Study 28

Waxing UnLyrical

APRIL 27, 2016

We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. self-comparison. An important aspect of that mind-body-ness is self-talk, our own personal “internal communications” mechanism. What a jerk!

Internal 40

Internal International Comparison Groups 40

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. Here’s a look at a handful of hot markets and they’ve changed over time: Be careful with how you use these numbers because sampling issues start to appear when you drill down to specific geographies. 2018: $95,000. 2017: $91,000.

Publicity 93

Publicity Survey Comparison Report 93

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

JUNE 4, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” market yet, but they aiming to make it competitive. Competitive advantages.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth.

Pitching 86

Pitching Media System Tools 86

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. As a point of comparison, the median brand in our study published only six tweets a week. Follow him on Twitter @seth_bridges or send him a note via email.

Social Media 70

Social Media Industry Report Nonprofit 70

Mindful Marketing

JULY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Among a parent’s worst nightmares is this: Your child climbs into a car alone with a stranger. Just five years later, the firm has a staff of 50+ people , a presence in large metropolitan markets like Los Angeles and Washington D.C.,

Transportation 51

Transportation Policies Mobile Comparison 51

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

JANUARY 21, 2020

Some of the highlights of the trip were going on the London Eye, visiting Platform 9 ¾ and absorbing any holiday experience (Christmas markets, holiday décor, seasonal cafes, and more) we possibly could. In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S.

Travel 88

Travel Groups Real Estate Newspapers 88

Waxing UnLyrical

MAY 5, 2011

It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. Employees are cast members, customers are guests, and it’s just more than a theme park.

Storytelling 66

Storytelling Publicity Comparison Local 66