Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

APRIL 27, 2016

An important aspect of that mind-body-ness is self-talk, our own personal “internal communications” mechanism. For strategic communicators by trade, thinking in terms of self-talk as internal communications can be helpful. self-comparison. Perhaps your own inner voice has echoed one of these sentiments recently? What a jerk!

Internal 40

Internal International Comparison Groups 40

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Was that a good choice?”.

Case Study 28

Case Study Comparison Interviews Study 28

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” market yet, but they aiming to make it competitive. Competitive advantages.

Tools 160

Tools Media Software Analysis 160

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

JANUARY 21, 2020

Some of the highlights of the trip were going on the London Eye, visiting Platform 9 ¾ and absorbing any holiday experience (Christmas markets, holiday décor, seasonal cafes, and more) we possibly could. In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S.

Travel 88

Travel Groups Real Estate Newspapers 88

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164