Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. The post Halloween PR: Millennials admit to buying stuff just for social posts appeared first on Agility PR Solutions.

Comparison 106

Comparison Survey Consumer Social Media 106

Prohibition

JANUARY 31, 2023

Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison.

Exercises 130

Exercises Social Media Television Comparison 130

Shift Communications

DECEMBER 26, 2016

Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform.

Google 98

Google Data Pitching Tools 98

Bianchi Biz Blog

AUGUST 18, 2022

Check out these five data points we found in the Consumer Technology Association’s “The Global Impact of CES 2022” attendance summary: Plan for both the in-person and virtual attendee. Interestingly, media attendance took a downward trend at CES 2022 with a total of 3,182 journalists in attendance: 1,875 in-person and 1,307 virtually.

Automotive 65

Automotive Mobile Data Comparison 65

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. For those of us in the PR and social media industry, a number of these trends were not all that surprising. What was, however, were the amazing statistics that supported these trends. Snapchat is that format.

Social Media 48

Social Media Trends Media Facebook 48

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. Your PR program is stopped dead in its tracks.

Agency 108

Agency Automotive Engineering Education 108

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

MAY 10, 2018

First off, we wanted to know if the big trend in spending was having a trickle-down effect in how influencers were being paid. The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories.

Brand 125

Brand Branding Guidelines Creativity 125

5W PR

JANUARY 13, 2020

While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . The company suggests that today’s consumer does a lot of research and raising these matters openly not only helps to build trust, but also preempts a competitor from doing the same.

Marketing 78

Marketing Comparison Video Survey 78

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. This helped eliminate much of the noise.

Tools 82

Tools Comparison Media System 82

Flack's Revenge

FEBRUARY 3, 2021

It’s similar to a seasoned detective who can enter a crime scene and know right away that something doesn’t seem right, or an experienced investor who can spot a coming trend before anybody else. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. As PRs and marketers, we are constantly monitoring the media for news hijacking opportunities or current trends to integrate into our campaigns.

Media 48

Media Comparison Video Education 48

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Posted by Microsoft Research on Friday, March 8, 2013.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 126

Technology Study Communications Survey 126

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

PR 20/20

OCTOBER 18, 2021

Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Many brands are quick to point out flaws in competitors’ offerings, but are you confident enough to make product or service comparisons without bias?

Industry 87

Industry How To Comparison Leadership 87

Contently - Strategy

SEPTEMBER 12, 2019

Media and marketing experts have been anointing video as the trend of the year for over a decade. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Product comparisons & reviews. How video content can help drive leads.

Video 95

Video How To Education YouTube 95

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued. What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

Konnect Agency

NOVEMBER 26, 2019

She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media. She shared that she understands that her position gives her a unique platform to talk about important issues and empower others around her. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

PR 20/20

OCTOBER 18, 2021

Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Many brands are quick to point out flaws in competitors’ offerings, but are you confident enough to make product or service comparisons without bias?

Industry 52

Industry How To Comparison Leadership 52

Maxim Behar

DECEMBER 16, 2021

Now social networks are setting trends, something very important, which I think the state itself is indebted to. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. Host 2: A comparison, any similarities?

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. There’s no mention of salary comparisons, which is a long-standing issue in PR. Prowly adds media monitoring. To be fair, it’s not a problem unique to PR.

Software 85

Software Internal International Pitching 85

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Organic posts are effective in increasing consumer confidence in your business. Hence, the popularity of paid social. provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Strategy 62

Buzzstream

FEBRUARY 27, 2024

For pieces like this, you might also consider delving a little deeper to uncover broader trends rather than just mentioning the top three ranked locations. There’s a possibility that some of these journalists might struggle to see the link between a study about the most filmed locations on Earth and consumer travel.

Pitching 83

Pitching Writing Film How To 83

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Comparison Matrix. You can even simply start typing topics into Google to find trending terms, per the screenshot below. Most startups suffer from a lack of reach at the top of the funnel.

Marketing 49

Marketing eBook Case Study Comparison 49

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. .” What can this paradigm be, especially when it has an ambition of global expansion? Theoretical versus practice. ”[3].

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Communications Conversations

JULY 27, 2015

By comparison, 93 percent of college-educated Americans had access. But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper? And, of course, education levels matter, too. Are we so much better off?

Newspapers 60

Newspapers Education Social Media Comparison 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187