Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I regularly write articles on market reports, industry regulations, information management technology, and operations. Describe the craziest or most fun story you have worked on.

Meeting 86

Meeting Media Pitching Newspapers 86

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. New technology, new commitments. Three major broadcast networks dominated TV.

Handbook 191

Handbook Publicity Newspapers Television 191

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 56

Technology Communications Insurance Insurance 56

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

MAY 12, 2022

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market.

Software 154

Software Tools Print Technology 154

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. They will not always be an exact match, but they should connect to and support organizational success in some way.

Brand 370

Brand Branding Media Measurement 370

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Cuban sees PR spend as wasteful and premature for most early-stage companies. Companies with the largest increase in funds raised between rounds A and B also generated the most media coverage.

Study 234

Study SEO Course B2B 234

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. .”

Company 111

Company Media Journalism Report 111

Presspage

APRIL 4, 2023

Euronext Corporate Services empowers listed companies with cutting-edge solutions and tailor-made advisory services to address their most critical needs in capital markets. To maintain a level playing field, IR departments need to embrace more robust technology. Amsterdam, 4 April 2023.

Corporate 78

Corporate Print Financial Web 78

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. Now with the variants, it’s like déjà vu. Estimating PR software pricing.

Software 89

Software Print Tools SEO 89

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Today the company says it has offices in Israel, the U.S. They employ 20 employees.

Software 138

Software Pitching System Analytics 138

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Separately, the company also announced a ChatGPT plugin for Owler.

Software 122

Software Pitching Ethics Privacy 122

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines.

Company 87

Company Airlines Print Government 87

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Journalists from print media tend to be more conservative regarding news quality.

Transportation 201

Transportation Print Conference Technology 201

PRSay

APRIL 29, 2020

As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever. The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., There will be a huge pent-up demand for communications after companies start hiring again,” Katz said.

Marketing 177

Marketing Financial Crisis Communications Print 177

Wadds Inc.

JANUARY 26, 2023

Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017?

Technology 48

Technology Automotive Retail Banking 48

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. The PR Industry can Finally Realize its Full Potential.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company has since rolled out a new logo and company website. Or thereabouts.

Internal 147

Internal International Tools Software 147

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. Alternative companies similar to Lulu that you may want to consider: 48-Hour Books. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic.

Meeting 78

Meeting Automotive Media Newspapers 78

NewsWhip

JULY 20, 2022

These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. Navigating the digital space can be hard, but with real-time media monitoring technologies, it doesn’t have to be intimidating. . The question then is, how do you do media monitoring?

Media 78

Media Reddit Reputation Web 78

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> The company also added AI-assisted ad filtering.

Software 121

Software Technology Advertising Advertising 121

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright.

Newspapers 177

Newspapers Industry Print Journalism 177

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology. Enterprise search is not knowledge management.

Marketing 104

Marketing Comparison Enterprise Technology 104

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131