Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. It also allows for pitching through the platform, which checks off distribution. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic.

Meeting 78

Meeting Automotive Media Newspapers 78

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now. Tinder for PR pros & media? App UPitch aims to be just that.

Wireless 120

Wireless Print Hotels Travel 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Get Verizon employees involved.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 99

Survey B2B Marketing Trade Shows 99

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Broader remit, more engagement across the company.”. Importance of companies having a voice on social justice and other policy issues.”. More strategic questions arise due to changes in technology. Broader remit.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 98

Content Marketing Marketing Print Software 98

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

NOVEMBER 12, 2019

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after. What have we learned?

Writing 100

Writing How To Print Corporate 100

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. The role of earned media enhances the perception of the company’s expertise and reliability. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. You should also utilize technology.

Community 92

Community How To Marketing Data 92

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. What advice do you have for PR people that want to pitch you? COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”. Give us solid, meat-and-taters info about your product or service.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Jessica Lawlor, Jessica Lawlor & Company.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What goes on inside the newsroom is a mystery to most companies seeking exposure. What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. This piece on emerging technologies written for a supply chain trade is a great example. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Bianchi Biz Blog

SEPTEMBER 7, 2021

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

Meeting 90

Meeting Transportation Media Journalism 90

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations.

Local 36

Local Government Banking Policies 36

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. Those pitches are limited to 200 words or less.

Software 123

Software Pitching Ethics Privacy 123