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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. It’s been a very educational experience, to say the least!

Meeting 71
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Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. And we know most people don’t go past that first page or two when looking at Google search results.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started?

Meeting 89
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Why Wordle Should Have You Rethinking Your Earned Media Strategy

Shift Communications

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103
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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168