Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> The company also added AI-assisted ad filtering.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The company didn’t disclose pricing, but you can be certain this will cost significantly more. What to make of it?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company has since rolled out a new logo and company website. Or thereabouts.

Internal 147

Internal International Tools Software 147

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 178

Newspapers Industry Print Journalism 178

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. How much does your company spend to acquire an email address? If you work in a B2B company, the cost is likely more than $100 per email. Speed, quality, or cost – pick two.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Wired describes itself as covering the intersection of technology, science, art, and culture.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And not just in the communications business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Broader remit, more engagement across the company.”. From print to digital. Additional duties.

Communications 120

Communications Crisis Internal International 120

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. You can also look for creative marketing and advertising blogs to expand your frame of reference.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. There’s virtually no such thing as a traditional PR company anymore. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. Four top reasons include: 1. So that’s an overview of the Automotive News PACE Award program.

Automotive 80

Automotive Mobile Technology Social Media 80

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. However, what the company is doing isn’t, in its own words, about quality…it’s about revenue. Vendors aren’t advertisers, they are “clients.”. That may be changing. And who can blame them?

Technology 66

Technology Advertising Advertising Community 66

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? Rallies against Kellogg’s after it pulled its advertising from Breitbart. For companies the last two weeks of the Presidency was very complicated.

Report 225

Report Media Advertising Advertising 225

NewsWhip

FEBRUARY 19, 2021

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. 2) When a Tech Company Names It’s Baby Einstein.

Advertising 60

Advertising Advertising Print Interviews 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Rapid Fire Round.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. Pre-Internet, that was because print ad space was so costly. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! How did the campaign affect the company overall? Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. But each company has different goals, audiences, competitors and resources, and identifying those early on allows us to plan the best ways to achieve their specific objectives in their industry. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. The role of earned media enhances the perception of the company’s expertise and reliability. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. His first client came in 2002. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. What Does the Law Say? So, what is the problem?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. What they now seek is tangible action that genuinely addresses the issue.

Social Media 86

Social Media Media Mobile SEO 86