Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Network outside your company. Network inside your company. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people. Make sure it’s two pages or less. Enter an awards competition.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 14, 2015

He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. Thanks to technology, PR pros have the world at their fingertips. Measure What Matters. Ah, measurement, a PR pro’s favorite subject. His solution? The result? Don’t Just Work at Your Desk.

Media Relations 120

Media Relations Media Pitching Measurement 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

OCTOBER 27, 2016

You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company. How are you measuring your programs? Your content can’t just be on your own social channels, or on your company website. How are you sharing this content across channels?

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! Haufe is an incredibly unique HR and talent management company out of Germany.

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 65

Marketing Survey Study B2B 65

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

APRIL 29, 2017

According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. ROI: Is Marketing Getting Harder or Easier?

Marketing 68

Marketing Measurement Content Marketing Survey 68

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. View our White Paper!) So what are actionable steps to help close these gaps? Focus your efforts on revenue. Preorder now!

Company 40

Company Case Study How To Product Launch 40

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. He tells a tale of two companies at polar opposites. The potential to technology may be unlimited, but the human condition is finite. 37% white papers.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Companies also have to invest their own time.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

OCTOBER 27, 2015

Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? If I watch a webinar to learn something, am I really a lead for that company? What many call “demand generation” is measured in “leads.” I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ). Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

NOVEMBER 1, 2016

I’ve helped build successful owned media platforms at three different companies over the last 10 years. The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – My ideas are often syndicated in a variety of news and blog outlets.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success? Turn to social media.

How To 109

How To System Measurement Data 109

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years.

B2B 113

B2B Consumer Marketing Survey 113

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. Can Thought Leadership Be Measured? but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? 2% said “personal safety and security issues.”.

Survey 91

Survey Journalism Study Pitching 91

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Secondly it’s becoming commoditised. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies.

Marketing 64

Marketing System Data Tools 64

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy?

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120