Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s not about you, your company or products. Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 138

Government Survey Ethics Media 138

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective. Get our recent white paper today! Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Network outside your company. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

MARCH 30, 2015

” The Content Marketing Institute has a great list of different content curation sources if you are looking for source ideas. With so much great content available, how can you stand out? Get the tips you need with our white paper! A lot of people like to curate content using their social channels only.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to see the webinar yourself?

Video 120

Video YouTube Content Marketing Film 120

Sword and the Script

APRIL 29, 2017

is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. To that end, it’s really hard to sell more if you stop talking to your market. ROI: Is Marketing Getting Harder or Easier?

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions. I suggest thinking about distributing existing content elsewhere.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure.

B2B 64

B2B Report Marketing Survey 64

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Critical Mention

MARCH 13, 2019

What tips do you typically give companies for these departments to work in unison? Anthony: I had a professor at Harvard Business School that insisted that sales is part of the marketing function, it being one go-to-market-choice. Q: What advice do you give B2B companies when they’re defining lead-generation strategies?

Interviews 65

Interviews B2B Measurement Blogging 65

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. I use it for longer content, content with multiple contributors, and for the book that I will someday write yet continue to put off.

Tools 120

Tools How To SEO Writing 120

PR 20/20

NOVEMBER 29, 2022

>> Related read: The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Marketing technology has made it possible to personalize every campaign and interaction.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

MARCH 17, 2016

The good news: Marketing your company is now easier and more affordable than ever. If you are looking to broaden your networks and build trusting (and profitable) relationships with your customers, consider incorporating a few of these budget-friendly marketing ideas into the mix. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

JANUARY 3, 2017

In reality, it’s far more expensive because companies are throwing money away. . The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

MaccaPR

MARCH 2, 2017

based digital media company, offers practical, doable advice. Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Content and Inbound Marketing Blogs. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “ 50 Best Social Media Tools From 50 Most Influential Marketers Online ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 2, 2016

This is especially true when distributing breaking company news to business editors, spot news desks, and the like. The news industry is incredibly competitive, and media outlets are rushing to publish market-moving news before anyone else. Even worse, they may remember being misled the next time you attempt to engage with them.

How To 40

How To Brand Branding Guidelines 40

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Data is the lynchpin of marketing success. How you run, analyze, and utilize data is critical to marketing, sales, and revenue.

Marketing 64

Marketing System Data Tools 64

Cision

AUGUST 31, 2015

Click here for our free white paper! Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video. If you’re buying into the hype around Meerkat and Periscope, you might be surprised to learn the differences between these platforms.

Video 120

Video Mobile YouTube Enterprise 120

Beyond PR

MAY 12, 2016

Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. Find more tips on getting journalists, influencers, and customers to take the next step with your clients’ content by downloading Relationships & Discoverability: Earning More Media for Your Clients.

Agency 40

Agency Real Estate Film Video 40