ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Guest Post by Amos Onwukwe. 2018 SBA reports show there are 30.2

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR Fuel

JUNE 9, 2021

What has your company done lately? Maybe you’re about to merge your company with another. For example, your sales team might tell you the company exceeded sales goals for the year. You can write a press release about your company’s growth. Company Achievements and Milestones. Look through your calendar.

Small Business 70

Small Business How To Writing Conference 70

5W PR

NOVEMBER 21, 2016

Nearly two years ago, they added another element to their company, the Small Town Brewery Taproom, a local bar where people can try out all the microbrews they craft – offering 16 flavors at a time and cycling them when needed. For Small Town Brewery, the support system is its connection to the community.

Small Business 103

Small Business Publicity System Community 103

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Audience engagement If a company wants to foster deeper connections with its audience and encourage engagement, micro-influencers can provide a more personal touch.

Product Launch 78

Product Launch Local Small Business Advertising 78

Solo PR Pro

APRIL 18, 2017

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Typically, consultants have the following questions when it comes to their business taxes: What can I deduct as a business-related expense? It's tax time!

Small Business 40

Small Business Banking Software Mobile 40

Onclusive

AUGUST 3, 2021

The answers to these types of questions will guide your earned media objectives: What has your company set out to accomplish? Finally, we’d like to share some of the learnings we have compiled while working with companies and brands of different shapes and sizes—specifically, what to look out for in your objective-setting.

Brand 370

Brand Branding Media Measurement 370

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

APRIL 10, 2012

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. A small business should not only expect but be ready for an influx of inquiries.

Small Business 106

Small Business Customer Service Facebook Retail 106

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Event planning companies. Technology companies. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

JUNE 15, 2020

Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. You may get more bang for your buck donating to local organizations. Some companies are lucky enough to have a person on staff who specifically works with the LGBTQ market. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

PRSay

OCTOBER 17, 2019

before serving in progressively advanced roles at four Silicon Valley companies. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. counseling high-tech companies and financial institutions. He began his career with the Gannett Co., in Plano and Trilogy in Austin.

Ethics 104

Ethics Financial Local Newspapers 104

ReimaginePR

SEPTEMBER 9, 2021

Companies like Zillion Designs help small businesses connect with graphic designers to build brand logo designs as well as a branding material. For example, if it is a YouTube ad campaign video for a small business, it can be of varying lengths as long as it’s promoting the product well. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

PR for Anyone

SEPTEMBER 15, 2021

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When. This video should help you with what you pitch when.

Pitching 130

Pitching Television System Local 130

Victorious PR

AUGUST 18, 2022

Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. For the sake of this explanation, we will assume that all businesses we are talking about are well-run businesses with high profits and good company missions and values.

Real Estate 52

Real Estate Small Business Agency Google 52

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish?

Tools 113

Tools Analytics Google Web 113

Cision

MAY 18, 2016

Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. I have over 20 years of experience heading corporate communication departments and businesses in large multinational companies, and I speak number of foreign languages. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Cision

JULY 27, 2016

I eventually become his publicist and handled all of his public relations leading up to and through the creation of his own media company, the Ethnic Health America Network, which produced “Ethnic Health America,” a 30-minute TV health program, and “About Health,” a one-hour talk show. and my own research about those in need in my community.

Nonprofit 120

Nonprofit Local Travel Social Media 120

5W PR

SEPTEMBER 11, 2019

Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. I said relish on air one time and this company sent me this jar of Slawsa and it’s basically a mix of mustard and relish and cabbage. My normal favorite.

How To 130

How To Television Pitching Fashion 130

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Illinois, a small Midwest state, has 140 hospitals, Texas has 369, and the U.S. What is the local community like? As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Illinois, a small Midwest state, has 140 hospitals, Texas has 369, and the U.S. What is the local community like? As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Illinois, a small Midwest state, has 140 hospitals, Texas has 369, and the U.S. What is the local community like? As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

5W PR

DECEMBER 30, 2021

Knowing school schedules and routines can help companies plan their discounts for students. Nonprofits can also target college students to champion their causes.For instance, students can book local artists for events as promotion for a brand that sells art supplies. Students love buying a lot for less.

Marketing 60

Marketing Nonprofit Small Business Local 60

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you see that changing?

Local 120

Local Radio Community Tools 120

PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. When your target customers get to see this draft, they’ll have more confidence in your company. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Roughly 95 percent of the time, the executive gives me an answer rooted in their company’s structure: “We are an association based in Washington, D.C. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? Siera Smith is the Director of Marketing for WebMax LLC, a software development company. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JULY 19, 2020

A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. The most prominent value of a newswire is the opportunity for extending the presence of your company, no matter its size. Press Release Distribution for Small Businesses. We know they do, and here’s why.

SEO 94

SEO System Employee Policies 94

Rock the Status Quo

FEBRUARY 17, 2016

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday.

Engineering 100

Engineering Newspapers Google Banking 100