Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. What drew you to that company, in particular?

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 85

Automotive Report Meeting Radio 85

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. The company says the new code will allow it to address several public relations challenges. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.  Your spokesperson could be an executive at your company. Your Pitch Team. Your Spokesperson. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering System Hotels Television 383

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. What advice do you have for PR people that want to pitch you? Please keep the pitches understandable to the untrained eye.

Meeting 87

Meeting Media Chemicals Radio 87

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 79

Communications Pinterest Reddit Radio 79

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. How is PR different than it was 5 years ago? Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. Finish this sentence: If I am not reporting, I am ….

Meeting 91

Meeting Transportation Media Journalism 91

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Even better, audiences are typically more targeted and engaged than in television and radio markets.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Radio shows. Your company’s logo. Find someone at your company that can give your press release additional credibility. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. Consider: Newspapers.

Writing 72

Writing How To Media Guidelines 72

Bianchi Biz Blog

OCTOBER 3, 2022

CES was created more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like TVs and radios. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches. Prepare for your media interviews. You’re not looking for a grand slam right off the bat.

How To 40

How To Newspapers Print Interviews 40

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Q: How much prep/research time do you spend for each interview? You could elect to do record this while you capture the interview: I just find it cleaner to have separate files.).

Skype 120

Skype Software Analytics Interviews 120

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. I mean, how many companies offer this? An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. And, how can companies better work with the media in the years ahead? But, in general, reporters don’t want a product pitch on a press release.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. A Long-Term Strategy: Content Marketing.

Publicity 62

Publicity Small Business Advertising Advertising 62

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. This is why software companies have so much trouble serving the event department at a higher level.

Industry 74

Industry Marketing Enterprise Mobile 74

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A5: It was when I worked remotely for a publishing company. My degree is in mass comm and I went to school for a career in radio. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Chris Schermer , President, SCHERMER.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0