ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. The post Pitching in a Pandemic COVID-19 PR Coronavirus Tips appeared first on wiredPRworks.

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. Get rid of the [PR] middleman,” the company says in a promotional video.

Software 136

Software Pitching Analysis Community 136

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 85

Automotive Report Meeting Radio 85

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Reputation Product Launch 78

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Roshini Rajkumar, WCCO Radio. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

Interviews 71

Interviews Skype Radio Pitching 71

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!,

Radio 170

Radio How To Community Storytelling 170

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. What’s their history with the company? That person may have: faced and overcome some challenges or problems.

Newspapers 122

Newspapers Radio Construction Fashion 122

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Start Writing.

How To 98

How To Guidelines Writing Pitching 98

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Elevate your Pitch Game. Builds a Strong Brand Presence. Integrates your Business .

Marketing 89

Marketing eBook Pitching Radio 89

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.

Engineering 383

Engineering System Hotels Television 383

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Our clients and companies are still expecting media coverage. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. But it’s more than just a way to declutter: media companies are using it as a content publishing tool also. Virtual Reality.

Trends 120

Trends Radio Retail Technology 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Advertise Strategically. Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone.

Community 91

Community How To Marketing Data 91

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Radio shows. Your company’s logo. Find someone at your company that can give your press release additional credibility. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Then, start developing a media list.

Writing 78

Writing How To Media Guidelines 78

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. When your target customers get to see this draft, they’ll have more confidence in your company. Find Creative Angles.

Creativity 108

Creativity Data Measurement Product Launch 108

Critical Mention

DECEMBER 20, 2019

Share company announcements and changes to your business’ platform or products. Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements.

How To 103

How To Brand Branding Media 103

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Barokas

DECEMBER 4, 2018

While it’s true the window for PR gets smaller and smaller as the season marches on, there are some simple things tech companies can do make the most of opportunities that come with the holidays. Your company blog and social media platforms should also be getting a lot of love during this time.

Survey 60

Survey Enterprise Radio Print 60

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Even better, audiences are typically more targeted and engaged than in television and radio markets.

Media Relations 135

Media Relations Publicity Media Blogging 135

Bianchi Biz Blog

SEPTEMBER 7, 2021

Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. Develop a press kit and start pitching stories to publications and radio/TV stations that cater to your target demographic. Finally, get involved in your local community.

Real Estate 52

Real Estate Brand Branding Local 52