Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Newsfile

SEPTEMBER 27, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Then, the company goes one step further to show viewers how to make a pumpkin spice jar.

How To 95

How To Tourism Fashion Travel 95

Cision

JUNE 16, 2017

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

Newsfile

SEPTEMBER 28, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Then, the company goes one step further to show viewers how to make a pumpkin spice jar.

How To 93

How To Tourism Fashion Travel 93

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 293

Writing How To Infographics Pinterest 293

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

5W PR

MAY 8, 2023

As a result, many companies are facing the difficult decision of implementing price increases to maintain profitability. Being Transparent Companies must be transparent with customers when it comes to price increases. Communicating Early and Proactively Companies should inform customers of price increases early and proactively.

Consumer 88

Consumer Communications How To Transportation 88

Cision

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). Look at companies that disrupt. See how they market online. How do they drive traffic, create engaging content, make content get shared, and capture leads? How do they drive traffic, create engaging content, make content get shared, and capture leads?

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

PR 20/20

MAY 31, 2023

Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. Craft surveys that will work hard for you.

Survey 136

Survey How To Construction Data 136

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Explain the company and business objectives. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here's how to get started with interactive content for your audience. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work?

How To 71

How To Infographics Data Web 71

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. Today, press releases have the same goal.

How To 98

How To Ethics SEO Guidelines 98

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. It’s a smart upstart company whose clients are unlikely to be representative of all rideshare drivers, presumably due to lack of awareness across customer demographics and geography.

Data 120

Data How To Retail Ethics 120

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. For a general audience, you’ll also want to gather high-level data on age, industry, company name, title, etc. They’re not looking for your company. Retail companies probably want to explore Instagram. Conduct a gap analysis.

Strategy 108

Strategy How To Content Marketing Analysis 108

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Read: How to successfully manage a global newsroom.

Brand 88

Brand Branding SEO How To 88

Flack's Revenge

APRIL 16, 2020

If ever there ever was a company in the right place at the right time, it is Zoom. Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. This article discusses how to look good on camera. He leads 36 IT consultants; their company has a team of 350.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” GE has managed to take brand awareness to the next level, turning its distinct point of view into something that every company wants: leads. Chances are your company already has a newsletter or some e-books.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120

How To Tools Exercises Viral 120

Critical Mention

JANUARY 15, 2019

Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site. You should allow sharing as long as you tell the company to add a link that leads to your site when it uses your image.

How To 60

How To SEO Mobile Google 60

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Check out this infographic for a helpful checklist! Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

JANUARY 29, 2019

That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. A/B testing across various channels with different formats is one reason why the company hit its primary awareness goals. A good first step is finding what you can repurpose.

Brand 104

Brand Branding How To SEO 104

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Infographic via smallbizgenius. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Because these are people just like us, we’re more likely to believe them when they recommend a brand.

How To 74

How To Infographics Sports Small Business 74

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. However, figuring out exactly how to do that can be a challenge. Your company is excited about its new product, research paper, promotion, etc., so how do you get your audience charged up about it, too? But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Beyond PR

JUNE 19, 2017

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69