Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around.

Industry 222

Industry How To Insurance Insurance 222

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 79

Writing How To Infographics Pinterest 79

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Today, press releases have the same goal.

How To 98

How To Ethics SEO Guidelines 98

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. If ever there ever was a company in the right place at the right time, it is Zoom. Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. These are unusual times.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Explain the company and business objectives. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 103

Resources Analysis Infographics Examples 103

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Write content in response. Avoid writing too much about numerous things. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120

How To Tools Exercises Viral 120

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Critical Mention

JANUARY 15, 2019

Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site. You should allow sharing as long as you tell the company to add a link that leads to your site when it uses your image.

How To 60

How To SEO Mobile Google 60

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy? The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 62

Resources Analysis Infographics Examples 62

Beyond PR

JUNE 19, 2017

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. You don’t want to be the company that sends those spammy link requests, do you?)

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. However, figuring out exactly how to do that can be a challenge. Your company is excited about its new product, research paper, promotion, etc., so how do you get your audience charged up about it, too? But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Experience. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. They need to understand how journalists think and work–but they also need to be strong writers. If your writing could use some work, don’t wait. Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Contently - Strategy

MARCH 18, 2024

Brown Brothers Harriman When it comes to financial content, there are two near-universal themes: Most people are on the hunt for more money, and they’re all itching for the secrets of how to get there. So they published “How the World Retires,” an interactive report that profiled the retirement journeys of six couples around the globe.

Case Study 52

Case Study Financial Content Marketing Study 52

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. People and companies just looking for a click. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). But, does that drive everything he writes about?

Social Media 60

Social Media Blogging How To Media 60

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.

Content Marketing 40

Content Marketing How To Marketing eBook 40