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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. One glaring example is the technology sector. Overall, nearly every company on the top-tier list has fallen short of their announced goals. There seems to be none.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise.

Financial 143
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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190
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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Louisville Business First: ReputationUs, Blue Ocean Global Technology Announce Partnership

Reputation Us

ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm. The firms declined to share any financial information. Our collective goal is to help companies enhance their valuable reputations before a crisis defines them.”

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African public relations agency recognised by The Financial Times

Wadds Inc.

BHM has been recognised by The Financial Times as one of Africa’s Top 100 fastest-growing companies. And we are committed to building what I hope will become Africa's first truly global communications services company,” said Ayeni. It’s unusual for a privately held public relations firm to be recognised by the publication.