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Social Media Strategies for Financial Services Companies

Ronn Torossian

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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Delivering Financial News with Impact: Elevate Your Earnings Releases | Business Wire Blog

Business Wire

Earnings releases are pivotal stories told by investor relations (IR) teams, providing an unparalleled opportunity for companies to share their financial narratives. These releases not only convey quarterly results but also offer vital details regarding activities and progress.

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Financial PR Guide: Key Differences & Strategies to Amplify

Prowly

If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. It can […] The post Financial PR Guide: Key Differences & Strategies to Amplify appeared first on Prowly Magazine.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise.

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What Do Financial Earnings and Comic Books Have in Common? | Business Wire Blog

Business Wire

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.