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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

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Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” As a sector, technology has lost its luster.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? What dominated the conversation?

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years.