NewsWhip

JULY 7, 2021

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . Balenciaga x Crocs. Let’s dive into the data. . engagements. Christopher John Rogers x Target.

Consumer 78

Consumer Brand Branding Fashion 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Konnect Agency

NOVEMBER 16, 2022

Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’? The short answer is simply, virality can’t be controlled or forced.

Video 52

Video Agency Viral Nonprofit 52

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate.

Pitching 272

Pitching Viral Interviews Education 272

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” So I got the subject line on #rawcarrotsaladtalk, TK company’s chief medical officer on what you need to know. Recently, we had a TikTok go viral about it. It’s very difficult.” AM: “That on the publicist’s side, it's hard of knowing, do we hop on it?

Pitching 93

Pitching Consumer Trends Viral 93

Waxing UnLyrical

FEBRUARY 5, 2013

As a B2B company, your customers know the angles, and they know the game. Reach Out the “Old Fashioned” Way. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image. When their followers share your post again, it’s considered viral content.

B2B 92

B2B Community Facebook How To 92

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them.

Communications 40

Communications Measurement Employee Course 40

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. Many companies use surveys and research to interest the media. Conflict involving companies, elected officials and people makes the news.

Banking 100

Banking Media Local Survey 100

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Uber came under fire after an employee blog went viral, detailing a culture of sexism. We are seeing this process already with the app, Finery. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. A company’s culture doesn’t just matter to employees — it matters to consumers, too. Social media is changing the way companies communicate internally and externally.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Branded lenses also let companies land in the Trending section of the Discover tab for ten days. So, for B2B companies, how can TikTok help? . Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Creativity Social Media 310

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. Remember Blockbuster and Kodak? You have heard about them.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

“Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). Two days after the arrests, the company issued formal apologies, both on social platforms and through media interviews and a CEO video condemning the “reprehensible” actions based on race.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Buzzstream

FEBRUARY 3, 2021

So, if you’ve got a one-track mind when conceiving campaign concepts e.g. thinking that a piece for a fashion brand has to be about clothes, solely, you’re going down the wrong path. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Buzzstream

FEBRUARY 28, 2018

Since starting our companies, Exercise.com and CarInsuranceComparison.com , my team and I have always practiced a slow and steady approach as we build our way into excellence. Just because your company is breaking into a new territory or working with cutting edge tech, does not mean you should overextend your budget.

Viral 48

Viral Fashion Report Company 48

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Flatiron Communications

MAY 29, 2015

Suddenly, one of America’s hippest retailers found itself in a crisis of confidence that impacted its stock price, incurred a $10 million settlement , and perhaps most importantly, gave a black bullseye to the brand esteem the company so carefully forged over the years. Photo: via Forbes.com.

Retail 28

Retail Fashion Policies Employee 28

Stephen Waddington

AUGUST 27, 2018

But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Oil companies are a good example of companies where the power they hold means that no exchange can ever be equal.” The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] From porn stars to fashion bloggers! Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Bad Pitch Blog

JANUARY 22, 2010

And so this will be an unwinnable public fight that an old-fashioned conglomerate will regret. It''s a corporate error still mass-produced by many media companies as they leak news to same-size media companies and believe we will accept the verdict because it''s all business and nothing is personal. Zucker & Co.

Corporate 43

Corporate Viral Fashion Energy 43

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. In this kaleidoscope of narratives, is there any role for good old fashioned “truth”? So it goes. Perhaps so.

Brand 78

Brand Branding Groups Data 78

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. But it was Swift’s daring collaboration with last December’s Victoria’s Secret Fashion Show that demonstrated she could make any cross-brand deal work.

Social Media 48

Social Media Marketing Media YouTube 48

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. Therefore, they portray the company and what it sells in the best possible light to get the audience to buy it.

Ethics 52

Ethics Communications Print Television 52