Company Fashion Radio Viral 
Konnect Agency
NOVEMBER 16, 2022
While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. A PR Agency’s POV on the Elusive ‘Viral Video’.
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
Cision
JULY 20, 2015
The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” Something else was going on.
Cision
JUNE 2, 2017
Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. Remember Blockbuster and Kodak? You have heard about them.
Beyond PR
JUNE 2, 2017
Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.
Norton's Notes
SEPTEMBER 25, 2015
Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] From porn stars to fashion bloggers! Themes in Growth Hacking.
Buzzstream
MARCH 13, 2024
I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.
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