Konnect Agency

NOVEMBER 16, 2022

Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. If you’re left feeling stumped, it’s likely that the video is great to share on your brand’s social channels, but may not warrant earned media coverage. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. The post never should have been written. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Katie Paine's Measurement Blog

JANUARY 27, 2023

Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media.

Communications 40

Communications Measurement Employee Course 40

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game. Reach Out the “Old Fashioned” Way. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 92

B2B Community Facebook How To 92

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 93

Pitching Consumer Trends Viral 93

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. Great experiences generate a lot of positive word-of-mouth, which social media amplifies.

Energy 120

Energy Viral Storytelling Community 120

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. 1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food.

Banking 100

Banking Media Local Survey 100

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . So, for B2B companies, how can TikTok help? .

B2B 310

B2B Video Creativity Social Media 310

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. A company’s culture doesn’t just matter to employees — it matters to consumers, too. Social media is changing the way companies communicate internally and externally.

Trends 150

Trends Communications Employee Enterprise 150

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. On the other hand, 22% of companies choose to feature an inside look.

Instagram 63

Instagram Marketing Viral Airlines 63

Buzzstream

FEBRUARY 3, 2021

So, if you’ve got a one-track mind when conceiving campaign concepts e.g. thinking that a piece for a fashion brand has to be about clothes, solely, you’re going down the wrong path. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Stephen Waddington

AUGUST 27, 2018

Applying the Excellence Theory to organisational communication in an era of digital network communication It is very easy to get excited about the fragmentation of traditional media and celebrate the upheaval in organisation communication created by social media. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3 I’m dating myself.)

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3 I’m dating myself.)

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52